Gencosys
Website:
gencosys.com
Job details:
Company Description
Gencosys Technologies Pvt. Ltd. is an information technology company that supports leading businesses across a wide range of IT needs. The organization has a strong presence and established customer base in South Asia, the Middle East and Africa, Asia Pacific, the Kingdom of Saudi Arabia, and North America. Gencosys focuses on delivering technology-driven solutions that help clients grow, optimize operations, and enhance their digital capabilities. Team members have the opportunity to contribute to projects with international reach and work in a dynamic, growth-oriented environment.
Role Description
The PPC Manager role at Gencosys is a full-time, on-site position based in Indira Nagar, Lucknow. The PPC Manager will plan, create, and optimize pay-per-click campaigns across search engines and social media platforms to drive qualified traffic and leads. Daily responsibilities include managing campaign budgets, performing keyword research, monitoring performance metrics, and adjusting bids and targeting to improve ROI. The role involves collaborating with marketing and sales teams to align campaigns with business goals, preparing performance reports, and recommending data-backed strategies for continuous improvement. The PPC Manager will also stay current with industry trends, platform updates, and best practices in paid advertising.
Qualifications
- Demonstrated skills in Digital Marketing and Marketing, with experience in running and optimizing PPC campaigns.
- Practical knowledge of Social Media Marketing for paid and organic initiatives supporting PPC efforts.
- Ability to use Web Analytics tools to measure, interpret, and report campaign performance.
- Experience in Lead Generation through targeted paid advertising and related marketing activities.
- Strong analytical and numerical skills, with the ability to make data-driven decisions.
- Proficiency with major advertising platforms (e.g., Google Ads, Meta Ads Manager, and other relevant tools).
- Effective communication and collaboration skills, with the ability to work in a fast-paced, on-site team environment.
- Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent practical experience.
- Previous experience in a PPC or performance marketing role, preferably in an IT or technology-focused company.
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