iTechnolabs Inc
Website:
itechnolabs.ca
Job details:
Experience: 3-6 Year
Employment Type: Full Time
Location: Mohali onsite
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
- Manage campaign budgets efficiently to maximize ROI and reduce cost per acquisition (CPA).
- Monitor campaign performance and optimize based on key metrics such as CTR, CPC, CPM, CPA, ROAS, and conversion rate.
- Develop and implement lead generation strategies to achieve business objectives.
- Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
- Collaborate with the creative team to develop high-converting ad creatives and landing pages.
- Analyze campaign data using Google Analytics, Google Tag Manager, Meta Business Suite, and other analytics tools.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
- Coordinate with sales and business teams to improve lead quality and conversion rates.
Required Skills
- Strong hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and YouTube Ads.
- Good understanding of Google Analytics (GA4), Google Tag Manager (GTM), and conversion tracking.
- Experience in campaign optimization, audience segmentation, remarketing, and funnel optimization.
- Knowledge of performance metrics such as ROAS, ROI, CPA, CPC, CPM, CTR, and Conversion Rate.
- Strong analytical and problem-solving skills.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple campaigns simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads, GA4, or Meta Blueprint certifications are preferred.
- Experience in B2B and B2C performance marketing is an added advantage.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Lead Quality
- Conversion Rate
- Revenue Growth
- Campaign ROI
- Budget Utilization
- Customer Acquisition Cost (CAC)
Interested candidates can apply here
HR Department
Email: deepa@itechnolabs.ca
Click on Apply to know more.