Website:
firstsightd2c.com
Job details:
Company Description
First Sight partners with retail and enterprise brands to drive discovery, conversion, and growth. We specialize in building structured, scalable systems that prioritize long-term success over short-term campaigns. Our expertise spans performance marketing, marketplace growth, Shopify CRO, and cross-border go-to-market strategies across regions like India and MENA. By focusing on unlocking new channels, enhancing user experiences, and enabling confident global expansion, First Sight helps modern brands grow smarter and faster.
Role Description
This is a full-time, remote role for a PPC Expert. The PPC Expert will manage pay-per-click campaigns to drive performance marketing success. Responsibilities include creating and optimizing campaigns, conducting keyword research, analyzing performance data, and implementing strategies to maximize ROI. The role also involves staying updated with industry trends and collaborating with multi-functional teams to align PPC activities with broader marketing objectives.
Qualifications
- Proficiency in PPC campaign management, including keyword research, bidding strategies, and ad copywriting
- Experience with Google Ads, Microsoft Advertising (Bing Ads), and programmatic platforms
- Strong analytical skills for measuring campaign performance, cost analysis, and ROI tracking
- Knowledge of digital marketing ecosystems, including SEO and content marketing
- Familiarity with tools like Google Analytics and conversion tracking software
- Ability to conduct A/B testing, optimize landing pages, and suggest UX improvements
- Strong communication and collaboration skills, with the ability to work independently as part of a remote team
- Bachelor’s degree in Marketing, Advertising, or a related field is preferred
- Certification in Google Ads or PPC-related courses is a plus
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