Vega Moon Technologies
Website:
vegamoontech.com
Job details:
Job description:
We are looking for a performance-driven PPC Executive with 2 years of experience in managing paid advertising campaigns across Google, Bing, and Social Media platforms for both E-commerce and Lead Generation projects.
The ideal candidate should have hands-on experience in campaign setup, optimization, tracking implementation, and performance analysis. Experience working in a digital marketing agency handling US and UK clients will be preferred.
Key Responsibilities
- Plan, create, and manage Pay Per Click (PPC) campaigns on Google Ads and Bing Ads
- Manage Search, Display, Shopping, and Performance campaigns
- Create and manage Social Media Ads (Facebook, Instagram, LinkedIn etc.)
- Handle small and large budget campaigns for both E-commerce and Lead Generation
- Write compelling and high-converting ad copies
- Optimize campaigns using performance data to improve ROI and KPIs
- Implement and manage tracking using Google Tag Manager (GTM)
- Set up and track conversions using Google Analytics and GTM
- Work on Google Merchant Center feed setup and optimization
- Generate product feeds for Shopify, WordPress, and BigCommerce websites
- Monitor campaign performance and provide actionable insights
- Measure and report performance of campaigns against business goals
- Plan media buying strategies for Google Ads
Required Skills (Must Have)
- Hands-on experience in Google Ads & Bing Ads
- Experience managing Search, Display, and Shopping campaigns
- Knowledge of Social Media Ads (Meta, LinkedIn etc.)
- Experience in Google Tag Manager (GTM) – mandatory
- Knowledge of Google Analytics and conversion tracking
- Experience handling Lead Generation campaigns
- Experience with Google Merchant Center
- Understanding of ROI, CPC, CPA, CTR optimization
- Ability to analyze data and optimize campaign performance
Good to Have Skills
- Experience handling US and UK clients
- Knowledge of keyword research tools
- Understanding of A/B testing
- Knowledge of landing page optimization
Education - B.tech, BCA/MCA
Immediate Joining
Full-Time Office Job
IT Company
www.vegamoontech.com/
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