Vaidam Health
Website:
vaidam.com
Job details:
Company Description
Vaidam Health, established in 2016, is a premier healthcare platform connecting patients with leading doctors and accredited hospitals worldwide. Recognized as an ISO-certified and NABH-accredited organization, Vaidam ensures high-quality patient care and exceptional services. With a network of over 500 top hospitals and 8,000 doctors across 10+ medical destinations, the platform has assisted over 100,000 patients from 125+ countries. Vaidam also organizes medical camps globally, offering pre-treatment consultations and post-treatment follow-ups from experienced doctors in India, Thailand, Turkey, and other countries.
Role Description
This is a full-time, on-site role located in Gurugram for an Executive - PPC. The selected candidate will manage and optimize PPC campaigns on platforms such as Google Ads, Bing, and social media channels. Responsibilities include keyword research, ad creation, monitoring and analyzing campaign performance, adjusting bids, and implementing strategies to improve ROI. The role also involves creating detailed performance reports and staying updated on industry trends and platform updates to ensure campaigns meet business objectives.
Qualifications
- Expertise in managing PPC campaigns, including Google Ads and Bing Ads
- Must have knowledge about overall Digital marketing role
- Experience in keyword research, ad copy creation, and competitive analysis
- Proficiency in analyzing campaign performance metrics and optimizing for ROI
- Familiarity with social media advertising platforms and related strategies
- Proficient in analytics tools, such as Google Analytics, for tracking and reporting campaign results
- Strong organizational and time management skills with the ability to handle multiple campaigns simultaneously
- Ability to work in a fast-paced environment and adapt to changing trends quickly
- Experience in the healthcare industry or a related sector is a plus
- Bachelor’s degree in Marketing, Business, or a related field
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