SIEC Education Pvt. Ltd.
Website:
siecindia.com
Job details:
Company Description
SIEC Education Pvt. Ltd., established in 1995, is a renowned study abroad consultancy that partners with over 500 universities and colleges across 10+ international destinations. The organization offers personalized student placement services and exceptional test preparation programs for exams such as IELTS, PTE, TOEFL, GRE, GMAT, and SAT. With a focus on career enhancement, SIEC works to support students in selecting the best study abroad destinations that align with their profiles and aspirations. At SIEC, our team, driven by a strong sense of ethics and dedication, aims to empower individuals with global education opportunities.
Role Description
This is a full-time, on-site role based in New Delhi for a PPC and Meta Ads Expert. The individual will be responsible for managing Pay-Per-Click (PPC) advertising campaigns and social media ad strategies, particularly on Meta platforms (formerly Facebook and Instagram). Key responsibilities include planning, executing, monitoring, and optimizing ad campaigns; analyzing data and metrics to measure campaign performance; performing A/B testing for ads; and staying updated on the latest trends and platform updates in paid advertising. The role demands collaborative efforts with the marketing and content teams to maximize outreach and ensure the alignment of campaigns with company objectives.
Qualifications
- Proficiency in PPC and Meta Ads Management, including the ability to create, monitor, and optimize campaigns.
- Knowledge of A/B testing, keyword research, and audience targeting for effective ad strategies.
- Strong analytical skills to interpret performance data, provide actionable insights, and refine campaigns for optimal results.
- Experience in digital marketing tools and platforms, particularly Google Ads, Facebook Ads Manager, and analytics tools.
- Proven ability to design engaging ad creatives and persuasive ad copy tailored for target audiences.
- Understanding of the study abroad industry and familiarity with education-related marketing strategies is an advantage.
- Bachelor's degree in Marketing, Digital Advertising, or a related field is preferred.
- Excellent communication, team collaboration, and organizational skills.
Interested candidates can share their CV's on hr@siecindia.com or DM on 7428897001
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