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Company Description Talent Mappers is a specialized recruitment partner that helps organizations build high-performing teams through flexible, data-driven talent solutions. The company offers contingency recruitment for individual roles, strategic sourcing to build engaged talent pipelines, and flat-fee recruitment partner services that can function as a full recruiting department or extend existing teams. Clients benefit from tailored strategies, technology-enabled processes, and a focus on hiring speed, quality, and cost-effectiveness. Talent Mappers also provides interim talent acquisition leadership, giving access to seasoned experts for strategy, process design, technology implementation, and team management. A dedicated Centre of Excellence and Shared Services model supports all solutions with proven tools, resources, and best practices.
Role Description The PPC Account Manager is a full-time remote role responsible for planning, executing, and optimizing pay-per-click campaigns across platforms such as Google Ads, Bing, and social media channels. This role manages multiple client accounts, including keyword research, audience targeting, bid strategies, ad copy creation, and landing page recommendations to drive conversions and meet performance goals. The PPC Account Manager monitors campaign performance daily, analyzes metrics, and prepares clear reports with actionable insights and optimization plans. The role also involves collaborating with internal stakeholders and clients to align campaign strategies with business objectives, manage budgets, and ensure adherence to best practices and platform policies. Ongoing responsibilities include testing new tactics, staying current with PPC trends and platform updates, and proactively identifying opportunities to improve ROI.
Qualifications
- Strong PPC expertise, including hands-on experience with Google Ads, Bing Ads, and paid social platforms; ability to manage budgets, bids, and performance targets.
- Analytical skills with proficiency in tools such as Google Analytics, ad platform dashboards, and spreadsheets; capable of interpreting data and presenting clear insights.
- Solid marketing knowledge, including digital marketing fundamentals, conversion optimization concepts, and audience segmentation.
- Effective communication and client management skills, with the ability to present strategies, explain results, and build long-term relationships.
- Organizational and time-management abilities to handle multiple accounts, prioritize tasks, and meet deadlines in a remote environment.
- Experience with A/B testing, ad copywriting, and landing page collaboration with design or web teams.
- Familiarity with remarketing, funnel strategies, and automation tools or scripts is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
- Comfort working independently in a remote setting, with reliable internet access and a proactive, self-directed work style.
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