Aparajita Consultancy Services - IT Services Company
Website:
aparajitacs.com
Job details:
Must :
Campaign Analytics, Google Ads, Meta, or fetching CRM data
generic Power BI.
Key Responsibilities:
- Data Integration: Connect Power BI to various marketing platforms (Google Ads, Meta Ads, GA4) and CRM systems (Salesforce, HubSpot, etc.) using APIs, custom connectors, or SQL.
- Data Transformation (ETL): Clean, reshape, and model complex data using Power Query (M) and DAX to ensure accuracy and consistency in reporting.
- Dashboard Development: Build intuitive, interactive, and visually engaging Power BI reports that track key performance indicators (KPIs) such as CPA, ROAS, CTR, and Conversion Rates.
- Campaign Performance Analysis: Analyze multi-channel campaign data to identify trends, performance gaps, and opportunities for optimization.
Skills:
4+ years of experience in data analytics, with a focus on marketing or digital reporting.
Hands-on experience with Power BI Desktop and Service, including advanced DAX and Power Query.
Proven experience connecting to and modeling data from Google Ads and Meta Ads (Facebook/Instagram).
Proficiency in SQL for data extraction and transformation.
Click on Apply to know more.