Power BI Analyst

Aparajita Consultancy Services - IT Services Company

Website: aparajitacs.com
Job details:

Must :

Campaign Analytics, Google Ads, Meta, or fetching CRM data

generic Power BI.

Key Responsibilities:

• Data Integration: Connect Power BI to various marketing platforms (Google Ads, Meta Ads, GA4) and CRM systems (Salesforce, HubSpot, etc.) using APIs, custom connectors, or SQL.
• Data Transformation (ETL): Clean, reshape, and model complex data using Power Query (M) and DAX to ensure accuracy and consistency in reporting.
• Dashboard Development: Build intuitive, interactive, and visually engaging Power BI reports that track key performance indicators (KPIs) such as CPA, ROAS, CTR, and Conversion Rates.
• Campaign Performance Analysis: Analyze multi-channel campaign data to identify trends, performance gaps, and opportunities for optimization.

Skills:

4+ years of experience in data analytics, with a focus on marketing or digital reporting.

Hands-on experience with Power BI Desktop and Service, including advanced DAX and Power Query.

Proven experience connecting to and modeling data from Google Ads and Meta Ads (Facebook/Instagram).

Proficiency in SQL for data extraction and transformation.

Click on Apply to know more.