Marketing Manager

REPORTS TO: Director of Design & Exhibits

CLASSIFICATION: Exempt

Application Deadline: August 10, 2025, at 11:59pm

Poster House is the first museum in the United States dedicated exclusively to the design and history of posters. Opening in June 2019 in New York City, Poster House provides a space for inquiry for all those interested in design, advertising, and public interventions, with an aim to improve design literacy among the general public. Through its robust permanent collection, progressive rotating exhibitions, community-centered events, and innovative school programming, Poster House explores what posters say about society and how graphic design continues to impact the world with an emphasis on visual literacy.

Position Summary:

The Marketing Manager works within the advertising and marketing department at Poster House, overseen by the Director of Design and Exhibits. They act as a key facilitator in marketing, outreach, and promotional efforts for the museum, creating and maintaining the communications calendar, writing consistent and clear marketing copy, and regularly analyzing metrics and other data associated with the museum’s communications over multiple platforms. The Poster House communication and marketing strategy is closely linked to the schedule of exhibition openings and events at the museum, and therefore this position will be involved in maintaining the institutional brand and image while growing our core audience. 

The regular schedule for this role is 10am–6pm Monday–Friday with flexibility for after-hours and weekend work as needed (approximately 15 after-hours events per year plus occasional weekends).

Poster House currently operates with a hybrid work model with staff working both remotely and on-site. The Marketing Manager would be able to participate in this hybrid work model, while attending all group staff meetings and professional development on site when required. 

Primary Job Responsibilities:

E-blasts 

• Plan, write, and project manage Poster House’s e-newsletter strategy, ensuring it reflects the promotional needs of the museum and multiple departments.
• Draft, edit, and schedule recurring museum emails using WordPress and Mailchimp.
• Work with the museum editor to maintain a consistent and clear institutional voice across all communications.
• Pull and analyze Mailchimp reports to track key performance indicators (KPIs) and assess campaign effectiveness.
• Oversee the growth of the mailing list and coordinate with multiple departments to ensure email addresses from various platforms (Square, JoinIt, website sign-ups) are properly captured and integrated to Mailchimp.
• Coordinate with partner organizations on cross-promotional opportunities in e-blasts.
• Oversee the upkeep of email templates and collaborate with the Chief Technology Officer to troubleshoot technical issues and identify areas for improvement.
• Develop and oversee marketing email surveys as needed. 

Social Media

• Oversee the implementation of content strategy for the museum.
• Project manage the development and maintenance of a promotion schedule for exhibition, events, blog posts, press alerts, and general museum and departmental news and initiatives.
• Coordinate across departments on text and visual assets for each post, working with our editor to ensure the institutional voice is consistent and clear.
• Plan, film, edit, and execute video content for social media with other departments, most especially curatorial.
• Post daily content and interact with other content across multiple channels according to the schedule developed, including but not limited to:Instagram
• Facebook
• X (Twitter)
• LinkedIn
• YouTube
• Assure that all digital content has all available accessibility components: alt text, captions, etc. across social media, comms, and web-based platforms.
• Build and maintain relationships with partner organizations to assist in cross-promotion and collaborative posts.
• Track major social media events, such as Museum Insta Swap Day or the Museum Snowball Fight, and manage participation. 
• Notify social media followers of uploaded video content on YouTube, press mentions/media coverage, and new blog posts.
• Purchase ads for events on social media platforms and boost relevant posts.
• Maintain and regularly update Linktree and Instagram highlights with event promotion and relevant links.
• Ensure all online efforts and communications are consistent with Poster House’s values, mission, and voice.
• Identify trends and opportunities on current and future social media channels. 

Analytics

• Conduct monthly reporting across email, social media, website traffic, Google Analytics, and visitor check-in data to evaluate the effectiveness of advertising and promotional strategies; provide actionable recommendations based on findings.
• Assist the Director of Design & Exhibits on identifying and researching advertising opportunities that align with museum marketing strategy, and analyze ad performance data to inform future campaigns.
• Collaborate with the Visitor Services Manager to analyze relevant visitor data, gain insights into the visitor experience, identify promotional opportunities, and source visitor reviews for use in content strategy.
• Coordinate with the Chief Technology Officer to improve website SEO and use Google Analytics to uncover trends and identify opportunities for targeted promotion. Assist in developing outreach strategies for targeted programming. 

General Administration

• Lead and facilitate monthly marketing meetings to present and assign upcoming promotional needs.
• Analyze data across all platforms and present key findings during monthly meetings.
• Maintain and update the communications calendar throughout the year.
• Submit events to relevant publicity outlets, listservs, and platforms.
• Write marketing copy for assigned projects, including scripts for audio advertising and ad placements.
• Write blog posts covering general museum news and updates and publish on Poster House’s website. 
• Set up blog posts in Wordpress based on content (text and visual assets received from other departments on a biweekly basis,
• Maintain the press page for each exhibition with up-to-date information and materials.
• Create and manage Asana boards to track and organize all communications-related tasks.
• Identify and recommend improvements to systems and project workflows.
• Report on trends from the previous quarter and propose data-informed content strategies.
• Attend weekly departmental meetings and additional meetings as assigned.

Required Qualifications:

• 2–5 years of experience in a marketing and communications role.
• Experience managing newsletters and social media for a cultural organization.
• Excellent writing and editing skills, as well as the ability to adapt to an institutional voice.
• Strong proficiency with tools including Google Meet, WordPress, Mailchimp, Asana, and major social media platforms (Facebook, Instagram, LinkedIn, X, YouTube).
• Experience filming and producing video content for social media.
• Strong time management skills with the ability to multitask, prioritize responsibilities, and maintain effective workflows.
• High attention to detail, especially when managing and implementing repeated tasks.
• Demonstrated ability to develop systems and organize projects for efficient execution.
• Self-motivated, thorough, organized, and personable.
• Willingness to work occasional evenings and weekends as needed.
• Interest in or familiarity with posters, design, art, cultural events, and local communities.
• Background in graphic design or design history is a plus.

Physical Demands:

• Perform desk-based computer tasks, including using a computer screen for long periods of time, typing, and making phone calls.
• Engage continuously with multiple people in person for up to three hours during events.
• Ability to manipulate a phone from multiple angles to record content.

Poster House currently operates with a hybrid work model with staff working both remotely and on-site. The Marketing Manager position would be able to participate in this hybrid work model, with the expected day-to-day of the job able to be held remotely in a location that can accommodate multiple video meetings with clear audio and a robust internet connection. The Marketing Manager may be asked to be on site for select public programs (typically held from 6 to 7pm two nights per week, including weekends) as well as on First Fridays (held the first Friday of every month til 9pm) to record and post live content. The salary range for the Marketing Manager role is $70,000 to 75,000, commensurate with experience. Full-time Poster House employees receive 2 personal days, 5 sick days, and 2 bereavement days per year, as well as 20 vacation days, and are eligible for an extensive benefits package, including a fully-matched 401K plan after one year of employment at the museum.

Application Process:

To apply, please complete the online form and submit the following materials:

• Your CV
• A portfolio that includes links to social media accounts you’ve managed (showcasing content, writing, and video production), sample newsletters, and/or relevant work
• A cover letter

Application period ends at midnight on August 10, 2025. 

Candidates invited to the first round of interviews will be asked to prepare a 20-minute presentation based on specific prompts designed to showcase relevant experiences in detail and provide concrete examples from past works. Prompts will be shared one week in advance, and the presentation format is up to each candidate.

Candidates who make it to the final round of interviews may be asked to furnish two references.