Website:
ctrlroom.in
Job details:
Company Description CTRLRoom Systems is a media and technology company focused on delivering data-driven digital strategies for political and public-interest campaigns. The organization specializes in social media management, content creation, and audience engagement tailored to regional languages and local contexts. CTRLRoom Systems values creativity, ethical communication, and measurable impact across fast-moving online platforms. Team members collaborate closely with clients and internal stakeholders to design and execute campaigns that are relevant, timely, and effective. The company offers growth opportunities for individuals who are passionate about politics, digital media, and community outreach.
Role Description The Political Social Media Executive – Punjabi is a full-time role responsible for managing and growing political social media profiles with a strong focus on Punjabi-language content. This is a hybrid position based in Mohali district, with a mix of on-site work and some work-from-home flexibility as per project needs. Day-to-day tasks include planning and posting content across platforms (such as Facebook, Instagram, X/Twitter, YouTube, and WhatsApp), monitoring trends and public sentiment, and creating engaging text, image, and video content in Punjabi and English. The role involves coordinating with campaign teams to align messaging, responding to comments and messages, and optimizing content based on analytics and performance reports. The executive will also support live event coverage, manage content calendars, and ensure that all communication follows platform guidelines and legal/ethical standards.
Qualifications
- Strong Punjabi and English communication skills, with the ability to write clear, engaging, and politically relevant social media content.
- Experience managing social media pages or campaigns, including content scheduling, community management, and basic analytics review.
- Familiarity with political landscapes in Punjab, current affairs, and the ability to understand and adapt to diverse viewpoints and audience sensitivities.
- Basic skills in graphic design or video editing using common tools (e.g., Canva, mobile editing apps, or similar software) are highly beneficial.
- Ability to work in a fast-paced environment, manage multiple tasks, and collaborate with cross-functional teams in a hybrid setup.
- Comfort with using smartphones, social media apps, and productivity tools; prior experience in a digital marketing or media role is a plus.
- Minimum educational qualification at the higher secondary level; a diploma or degree in communications, journalism, political science, or related fields is preferred.
- Willingness to work flexible hours based on campaign requirements and maintain professional, non-discriminatory conduct in all communications.
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