Website:
ctrlroom.in
Job details:
Company Description CTRLRoom Systems is a modern media and technology company focused on crafting digital-first political communication and storytelling. The team combines data-driven insights, creative strategy, and cutting-edge production tools to help political organizations and leaders engage audiences more effectively. CTRLRoom Systems values collaboration, innovation, and ethical communication, providing an environment where creative professionals can experiment and grow. Team members work closely with campaign stakeholders to shape narratives and deliver impactful content across social and traditional media channels.
Role Description The Political Social Media & Creative Executive – Punjabi is a full-time, hybrid role based in Mohali district, with a combination of on-site collaboration and some work-from-home flexibility. This role involves developing, writing, and producing engaging Punjabi-language content for political social media channels, including posts, reels, short videos, and stories aligned with campaign objectives. The executive will manage daily social media calendars, monitor trends, and adapt content strategies to maximize reach and engagement. They will coordinate with campaign teams, designers, and video editors to plan and execute creative concepts, ensuring brand consistency and timely delivery. The role also includes tracking performance metrics, gathering audience insights, and refining content approaches while maintaining sensitivity to local culture, language nuances, and political context.
Qualifications
- Strong proficiency in Punjabi (written and spoken) and good command of English or Hindi for cross-team communication.
- Experience creating social media content for political, social, or public-interest campaigns, including posts, scripts, and captions.
- Ability to plan and manage social media calendars, including basic understanding of platforms such as Facebook, Instagram, YouTube, and X (Twitter).
- Creative storytelling skills, including scriptwriting for short-form video, reels, and digital ads.
- Basic familiarity with visual and video workflows (coordinating with designers/editors; knowledge of tools like Canva or simple video-editing apps is a plus).
- Strong research skills to understand local issues, audience sentiment, and political narratives, with the ability to translate insights into content.
- Attention to detail, the ability to work under deadlines, and comfort collaborating with diverse teams in a hybrid work setting.
- Prior experience in political consulting, digital agencies, journalism, or campaign management is preferred but not mandatory.
- Bachelor’s degree in Communications, Political Science, Journalism, Media Studies, or a related field is an advantage.
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