Senior Brand & Digital Marketing Lead

About Pluto

Every executive/business owner loves to make more revenue & close more deals, but do you know what the top 3 reasons for a company to shut down is? Poor Cash Flow Management. Overspending, lack of controls 💸🔥.

But if this is so important, then why don't companies focus on it?

Because controlling how you spend money is an excruciatingly boring task compared to figuring out how to earn more. This is made even worse with companies using outdated ERPs, manual processes, tons of excel sheets and more to be able to control their & their employee's spending. Employees hate the process, finance team members are swamped piecing together 100s of manual tools, executives get annoyed during budget planning.

This is what Pluto was built to solve.

Pluto is a MENA's Leading Corporate Card & Spend Management Platform built to bring modern finance & cash management (see the 400+ reviews on G2). Sitting at the intersection of AI, FinTech & B2B SaaS, We’ve raised $6M Seed from top investors and operators, including founders from Ramp, Airbase, Plaid, Italic & Senior Leadership at Shopify, Cash App, Checkout.com, Alloy and some of the worlds most successful FinTech VCs like GFC, Graph Ventures, Soma Capital, Adapt Ventures, amongst others who’ve trusted us with their funds 🤩

We are reinventing corporate finance for the modern age and are solving challenging problems in the B2B payments space.

About the Role

This is an extremely unique role. You will be the founding Brand & Content Growth Marketing Lead who will make Pluto into the MOST LOVED finance platform in MENA and beyond.

If these emojis describe you 🪄🎨 📣🏴‍☠️🚀 then you should reach out!

As Pluto's founding Brand & Content Growth Marketing Lead, you will help us bring Pluto's brand to every ICP in MENA & beyond. You will help us take us from 1000+ businesses who use our products to 1M+ businesses through organic brand & social media growth content strategies.

Your goal: drive top-of-funnel impressions by whatever means necessary.

This role is not for you if:

• Your content work is boring 😴
• You have **only** grown a brand before via paid channels & haven't worked on organic/community or social media content
• You are camera-shy
• You are unable to craft creative content & community strategies
• You do not have experience being an all-around creative: video editing, canvas etc.
• You rely on many other folks to bring your vision to reality
• You don't actively rely on data to change your strategies

What you will be working on:

• Creating an experimentation-oriented Brand & Content strategy that will drive our virality across organic channels.
• Setup marketing operations to re-engage our customers in the most efficient way.
• Social Media & Brand content creation via mixed channels (Instagram, LinkedIn, TikTok): UGC, videos, webinars, podcasts and more! You will experiment and double down on our top channels.
• Manage all aspects of Social Media & Creative Content Development
• Influencer marketing - as needed
• E-mail marketing: create a marketing strategy that helps us reengage our customers via E-mail marketing
• Viral activations
• Innovative and fun marketing initiatives that delight our prospects

⚠️ Pluto is a fast growing startup, the above are examples. Your key KPI is top of funnel exponential growth - how you do this may change based on what you learn!

Requirements

You will stand out if:

• You have previously lead the growth of your brand, or any other brands (any industry) and taken them to new heights.
• You have experience working at a high growth startup or an exploding DTC brand.

Core requirements:

• A social media/content portfolio is a must.
• Creative & Brand Development experience
• Strong positioning, storytelling and copywriting abilities to craft brand narratives
• Experience defining and developing a consistent brand identity (tone, voice, visuals)
• Expertise in creating engaging content for various platforms (e.g., TikTok, Instagram, YouTube, and LinkedIn).
• Proficiency with design tools like Figma, Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
• Video editing skills to create short-form and long-form video content (capcut) etc.

Social Media Marketing

• Deep understanding of platform algorithms, trends, and audience behaviors (especially LinkedIn, Instagram Reels, and YouTube Shorts)
• Experience with community building and user engagement strategies
• Paid Advertising Support
• Ability to work with our Paid Advertisement team and help with their creative strategy
• Knowledge of running boosted posts, influencer and paid campaigns on Meta, LinkedIn & Google Ads
• Basic ability to analyze ad performance (boosts)
• Analytics and Data-Driven Decision Making by tracking metrics like engagement, reach, impression, CTRs, etc.

Benefits

Why join us?

• Join a fast-growing global startup with teammates in the USA, UAE, KSA, Canada & more who have worked at some of the best companies in the world, like Shopify, Square, Cash App , Google & more.
• Be a key founding member with a huge opportunity to play a strong part in building our future.
• Equity for every founding member