Planning Director
The Job Shop - India
- Location
- Bengaluru, Karnataka, India
- Job type
- Full-time
About the role
The Job Shop - India
Website:
jobshopindia.com
Job details:
Key Responsibilities
- Strategic Leadership: Develop long-range strategic recommendations and define communication direction based on 5C analysis (Company, Customers, Competitors, etc.).
- Consumer Insights: Analyze consumer research, societal changes, digital trends, and social media behavior to uncover actionable insights.
- Briefing & Creative Partnership: Translate client goals into inspiring, clear creative briefs, guiding creative teams to produce effective work.
- Client Relations & Business Growth: Build senior-level relationships with clients to drive growth-led solutions and long-term brand health.
- Effectiveness & Measurement: Utilize tools like brand health trackers and post-campaign analysis to ensure advertising effectiveness.
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