Product Marketing Manager

Key Responsibilities- Design and execute integrated marketing campaigns across offline and online channels, with a focus on driving user acquisition and engagement- Conduct comprehensive market research to identify consumer trends, competitive landscape, and market opportunities for specific products within the portfolio managed- Ensure consistent and compelling value propositions and messaging frameworks on all channels, that resonate with different consumer segments- Work closely with product and business teams to gather insights and translate product features into consumer benefits- Analyze campaign performance metrics and consumer feedback to optimize marketing strategies and improve ROI- Collaborate with sales teams to execute GTM strategies that are signed off by the cross functional teams and manage end to end delivery of sales enablement collaterals- Partner with digital marketing teams to ensure consistent messaging and brand presence across all channels

Pine Labs is a leading merchant commerce omnichannel platform operating across India, the Middle East, and Southeast Asia. Pine Labs' tech-first approach to digital payments and focus on simplification at the front end aims to help many businesses embrace fintech products at scale. In digital payments, our online payments cloud-based software Plural represents a one-stop payments destination across channels. Plural is designed to deliver secure and frictionless online payment experiences to the end user, powered by an advanced tech stack that can augment an existing online business or build an all-new e-commerce payment setup from the ground up. Our Issuing business is powered by Qwikcilver - Qwikcilver offers a cutting-edge, full-stack, end-to-end technology service solution in the Pre-paid Transaction Management, Gift Cards, and Sales/ Distribution Space, with a strong presence in multiple countries and live service engagements with leading brands and major customers from the Retail, Hospitality and Airline Industries, across the following geographical regions; South Asia - India, South East Asia and the Far East - Singapore, Malaysia, Indonesia, Philippines, Middle East and Africa - Dubai, Abu Dhabi, South Africa, Europe - Luxembourg and Czech Republic, Australia, New Zealand and Hawaii in the United States of America, at the present moment. In consumer app, Fave is a fintech platform for the next generation of consumers, providing smart payments and savings, while empowering merchants with a loyalty solution to grow and engage with their customers in a whole new way.