Campaign Manager - Merchant Engagement

Those who share our core belief of 'Every Day is Game Day' We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services. Role Purpose We are hiring for the role of Campaign Management and Merchant Engagement initiatives. This is an Individual Contributor role reporting into the Merchant Engagement lead (Associate Director). In your role, you'll be instrumental in advancing our mission by developing, executing, and optimizing marketing campaigns, launch loyalty program along with merchant engagement initiatives to drive CSAT & NPS. THE RESPONSIBILTIES WE ENTRUST YOU WITH 1. Campaign Management: Manage the end-to-end execution of marketing campaigns, ensuring timely delivery and adherence to campaign objectives. Maintain monthly calendar across channels and track funnels. Identify and implement process improvements to streamline campaign operations. Implement A/B testing and other experimental methods to gather insights and improve campaign effectiveness. Conduct post-campaign analysis to evaluate what worked and what didn't, using insights to drive continuous improvement. Enable automated journeys across the merchant lifecycle. 2. Campaign Insights & Insight-Driven Decision Making Monitor and increase key performance indicators (KPIs) such as conversion rates, read rate, business metrics and ROI to assess campaign success. Use insights to refine and enhance campaign strategies, ensuring that decisions are data-driven and aligned with business objectives. Identify trends and patterns in campaign performance, using data to optimize targeting, messaging, and channel selection. Present insights and recommendations to senior management, influencing strategic decisions and future planning. Develop models to predict customer behavior and campaign impact, helping to optimize budget allocation and channel strategies. Analyze competitor strategies and industry developments to identify opportunities for innovation and differentiation. Translate market insights into actionable strategies that enhance our merchant engagement efforts. Evaluate the success of pilot programs and proof-of-concept (POC) initiatives, identifying those that are most effective and scalable. 3. Merchant Engagement Initiatives Design and implement comprehensive merchant engagement strategies that align with business objectives and drive merchant satisfaction and loyalty. Implement a loyalty program for merchants. Develop and execute pilot programs to test new merchant WHAT MATTERS IN THIS ROLE Experience & Portfolio - Should have 7-8 years of experience in campaign manager, loyalty program and engagement initiatives. - Preferable from Fintech industry Qualification - Masters in management, PG in Marketing Communication & Ownership - We are looking for a self-motivated passionate person with excellent communication skills and highest degree of ownership WHAT WE VALUE IN OUR PEOPLE You take the shot - You decide fast and deliver right You are the CEO of what you do - You show ownership and make things happen. You sign your work like an artist - You seek to learn and take pride in the work you do.

Pine Labs is a leading merchant commerce omnichannel platform operating across India, the Middle East, and Southeast Asia. Pine Labs' tech-first approach to digital payments and focus on simplification at the front end aims to help many businesses embrace fintech products at scale. In digital payments, our online payments cloud-based software Plural represents a one-stop payments destination across channels. Plural is designed to deliver secure and frictionless online payment experiences to the end user, powered by an advanced tech stack that can augment an existing online business or build an all-new e-commerce payment setup from the ground up. Our Issuing business is powered by Qwikcilver - Qwikcilver offers a cutting-edge, full-stack, end-to-end technology service solution in the Pre-paid Transaction Management, Gift Cards, and Sales/ Distribution Space, with a strong presence in multiple countries and live service engagements with leading brands and major customers from the Retail, Hospitality and Airline Industries, across the following geographical regions; South Asia - India, South East Asia and the Far East - Singapore, Malaysia, Indonesia, Philippines, Middle East and Africa - Dubai, Abu Dhabi, South Africa, Europe - Luxembourg and Czech Republic, Australia, New Zealand and Hawaii in the United States of America, at the present moment. In consumer app, Fave is a fintech platform for the next generation of consumers, providing smart payments and savings, while empowering merchants with a loyalty solution to grow and engage with their customers in a whole new way.