Marketing Specialist

Role: Marketing Specialist

Role Overview:

Pinckney Marketing is currently seeking a Marketing Specialist to join our team! This role will work on the Accounts team, closely with our Creative & Social Media teams to ensure all projects are completed on time and within the project guidelines for your client. This includes but is not limited to: vendor coordination, social media management, creative brief creation, project management, reporting, and email marketing.

About Pinckney:

Founded in 2011, Pinckney Marketing is a strategic marketing agency that builds full-funnel campaigns designed to generate traffic, convert leads, and drive revenue from marketing to sales. Headquartered in Charlotte, NC, our agency serves clients across the U.S. in various industries such as technology, healthcare, financial services, restaurant, manufacturing, and many other professional services. 

Pinckney Marketing is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Pinckney Marketing is based solely on a person's merit and qualifications.

Our Marketing team is committed to making a true difference by providing real value and measurable results. We strive to help companies grow and achieve their most ambitious sales and marketing goals through client-centered solutions. 

Role Responsibilities:

Project Management:

• Writing creative briefs and assigning tasks in the project management system for deliverables. 
• Keeping the Department Managers aware of progress on each project and communicating needs or concerns as quickly as possible
• Managing, prioritizing, and being accountable for the delivery of projects by set deadline dates and within the needs of the Creative Brief
• Coordinate the shipments of marketing material through postal services
• Ensure that the agreed-upon Agency workflow/process is followed 
• Keep detailed records of the life of a project and share information as necessary 

Client Relations:

• Assessing clients' needs to create and implement action plans for the team across a variety of departments, including the content, creative, digital, and paid departments.
• Learn and understand clients’ business (including industry categories) 
• Creation and preparation of meeting materials
• Attending client meetings and managing client deliverables

Miscellaneous Tasks:

• Create and launch regular email campaigns and set up automation through Klaviyo and Hubspot
• Create text campaigns for clients and launch 
• Perform minor webpage maintenance and edits
• Perform SEO/UX audits and implement changes

Qualifications:

• Bachelor’s Degree in Marketing or a related field
• 3-4 years of experience in a marketing role (in-house or agency)
• Experience in being the main point of content for a client
• Ability to multitask in a fast-paced environment
• Ability to collect and understand data
• Basic understanding of one or all production disciplines: print, digital, and inbound marketing 
• Detail-oriented with strong verbal and written communication skills
• Experience with email marketing tools such as Klaviyo or MailChimp
• Strong working knowledge of top social media platforms (Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok) and how to use them
• Experience in HTML, Photoshop, InDesign, and/or Illustrator (a plus, but not required)
• Experience working with WordPress is a plus

Pinckney Perks:

• Comprehensive Health Benefits
• Retirement Planning & 401k Matching Program
• Annual Bonus Eligibility 
• Team Building Outings
• Community Outreach & Involvement