Product Marketing Manager

You will be responsible for building the entire product marketing engine for Pice App. From messaging to launches to lifecycle communications, you'll drive how our product reaches and resonates with India's emerging credit user base. This is a builder's role: you'll go from understanding the product → mapping the user → picking the channels → writing the copy → launching the campaign → tracking impact. There's no marketing ops. You'll set the rhythm. Roles & Responsibilities 1. Deeply understand our users, product, and ICPs 2. Craft and test positioning, messaging, and copy across the funnel 3. Plan and execute feature launches with speed and structure 4. Run multi-channel campaigns and own all product-led communication inside the app 5. Collaborate with design to produce compelling visuals and creative 6. Build lightweight, repeatable systems for launches, messaging, and experimentation 7. Track performance and optimize messaging, flows, and formats 8. Collaborate & manage stakeholders across business, tech, product & sales Skills & Qualifications Required 1. 2-4 years of PMM experience in a consumer tech startup (preferably fintech), understand how Indian users discover, trust, and adopt new tools 2. Owned end-to-end launches — from positioning and internal readiness to multi-channel rollout and performance tracking 3. Written clear, user-first copy for in-app flows, notifications, and campaign assets — and know what makes people click, convert, or stay. 4. Have run and managed campaigns across push, in-app, paid, ASO, and social — with strong judgment on when to use what. 5. Collaborated with designers to produce campaign assets — and give smart, actionable feedback that sharpens the work. 6. You test, learn, and iterate fast — shipping small experiments instead of waiting for perfect plans. 7. You're not above the low-glamour stuff — in fact, you see it as part of the craft. 8. You have defined success for your own campaigns — and track what's working to double down. 9. Proficiency in tools across different channels like mixpanel, webengage/clevertap, Whatsapp (Wati), Email (Mailchimp) , SMS/RCS (MSG91) etc. 10. Must be a total Teamplayer. Non-negotiable.

Pice is a B2B payments & credit service provider company, offering a single platform to manage all business-related transactions. It operates within an established ecosystem of retailers and distributors enhancing the visibility, record keeping and easy reconciliation. It is designed to offer end-to-end business transaction management with features like account-wise ledgers, GST return tracking, daily sales/expense management, and online invoice payment, all without businesses needing to shift between multiple platforms. The app empowers retailers and businessmen to manage payments like vendor, supplier, GST, salary and other day to day expenses more seamlessly through in app features like business UPI along with other payment options. Pice has onboarded 1 Lac+ users, mostly business owners with GST registrations spread across 25 states of the country and dealing with 23K distributors and suppliers.