Senior Associate, Planning

PHD

Salary: $40k - $75k
Experience: 1+ yrs
Location: New York, New York, United States
Job type: Full-time

Required skills

Microsoft Excel
PowerPoint
planning tools

About the role

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

As a Senior Associate in Planning at Omnicom Media, you will play a vital role in the planning team, leveraging your growing experience to support the development and implementation of complex, multi-channel media strategies. You will be responsible for more advanced tasks in campaign development, data analysis, and client service, while continuing to build your expertise as a media planning professional. Your analytical abilities and attention to detail will help deliver exceptional results for clients and contribute to overall team excellence

Within this role you have two core areas of responsibility:

Planning Excellence for the Client

Support and co-lead the development and execution of integrated, cross-channel media plans that directly address client business objectives.
Analyze audience, market, and campaign data to provide insights that inform media recommendations and optimize plan performance.
Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment.
Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations.
Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes.

Planning Excellence for the Team

Act as a mentor and resource to Planning Associates, providing guidance and supporting onboarding and ongoing training initiatives.
Ensure high standards of documentation, project management, and adherence to Omnicom Media processes throughout all planning activities.
Collaborate closely with internal teams-including activation, strategy, analytics, and content to ensure seamless plan implementation.
Take initiative in updating and applying industry best practices, emerging technologies, and OM-specific tools to enhance planning outcomes.
Proactively contribute ideas, solutions, and improvements to enhance team performance and client results.

Qualifications

Bachelor's degree in advertising, marketing, communications, business, or a related field.
1-2 years of experience in media planning or a related field (agency experience preferred).
Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights.
Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools.
Effective written and verbal communication skills.
Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail.
Collaborative, proactive, and committed to ongoing learning and professional growth.

How We Will Measure Success

Consistently deliver accurate, timely, and strategic work that contributes to successful campaign outcomes and client satisfaction.
Demonstrate clear growth in media planning skills, client communication, and OM tool proficiency.
Positive feedback from clients and internal teams for reliability, attention to detail, and teamwork.
Positive feedback from clients and internal teams for reliability, attention to detail, and teamwork.
Proactive engagement in team initiatives, process improvements, and knowledge-sharing activities.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$40,000—$75,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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About PHD

Global media planning and buying agency network

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