Arusha Foods
Website:
arushafoods.in
Job details:
Job Title: Personal Branding Strategist (Founder Profile)
About the Role
We are looking for a highly creative and strategic Personal Branding Expert to build and scale the digital presence of Aditya Todi — an entrepreneur in the health & superfoods space. The goal is to position him as a thought leader in nutrition, wellness, and modern Indian entrepreneurship.
Key Responsibilities
1. Brand Strategy & Positioning
Define a clear personal brand narrative, voice, and positioning
Identify niche authority areas (e.g., superfoods, functional nutrition, startup building, clean eating)
Craft a long-term content and visibility roadmap
2. Content Strategy & Execution
Plan and execute content across platforms (LinkedIn, Instagram, X)
Create high-performing formats:
Short-form videos (Reels)
Founder POV posts
Educational threads
Storytelling content
Collaborate with designers/video editors for execution
3. Social Media Growth
Build organic audience and engagement
Optimize posting frequency, hooks, and storytelling formats
Stay on top of trends and adapt quickly
4. Thought Leadership Development
Convert business insights into high-value content
Build authority in:
Nutrition & superfoods
Clean-label food movement
Indian D2C ecosystem
Identify speaking, podcast, and PR opportunities
5. Personal Brand Monetization (Optional but Preferred)
Identify opportunities for brand partnerships, collaborations, and speaking gigs
Help align personal brand with business growth (Arusha Foods)
Ideal Candidate Profile
- 3–7 years in personal branding / content strategy / social media growth
- Proven experience building founder/creator brands
- Strong storytelling and content instincts
- Deep understanding of LinkedIn + Instagram growth
- Experience in D2C, health, wellness, or nutrition space
Budget: 15-20k a month
Click on Apply to know more.