Talentgigs
Website:
talentgigs.in
Job details:
Role: Performance Specialist - Meta & Google Ads
Experience: 2-4 years
Location: Coimbatore
JD:
Experience:
2–4 Years in Performance Marketing
🔹 Role Overview
We are looking for a results-driven Meta & Google Ads Expert who can independently plan, execute, optimize, and scale paid ad campaigns for coaching, financial, and education brands.
This is a performance-focused role. ROI matters.
🔹 Key Responsibilities
· Plan and execute Meta Ads (Facebook & Instagram) campaigns
· Manage Google Ads (Search, Display, YouTube)
· Set up full-funnel strategy (TOFU–MOFU–BOFU)
· Optimize campaigns for CPL, CPA, and ROAS
· A/B test creatives, audiences, and landing pages
· Daily monitoring & budget allocation
· Track performance using Ads Manager, GA4, Pixel, GTM
· Provide weekly performance reports
· Work closely with creative & sales team
🔹 Required Skills
· Strong knowledge of Meta Ads Manager
· Strong knowledge of Google Ads (Search & YouTube mandatory)
· Understanding of conversion tracking & pixels
· Funnel strategy understanding
· Budget handling experience (₹1L+ monthly ad spend preferred)
· Analytical mindset
🔹 Mandatory Behavioral Requirements
· Data-driven decision making
· Strong ownership of performance numbers
· Proactive optimization approach
· Clear communication with founder & team
· Deadline discipline
⚠️ Candidates must be comfortable in a performance-accountable environment.
🔹 Compensation
Competitive fixed salary + performance-based incentives tied to campaign results.
Click on Apply to know more.