Website:
rotoris.com
Job details:
Performance Marketing Executive / Specialist
About the Role
We are looking for a highly driven and performance-oriented candidate to join our team as a Performance Marketing Executive / Specialist. The ideal candidate should have hands-on experience in running and optimising paid campaigns across Meta and Google platforms, along with strong understanding of lead generation, campaign optimization, and customer acquisition strategies.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- Monitor campaign performance, ROAS, CPL, CAC, and overall ad efficiency
- Generate quality leads, conversions, and sales through performance campaigns
- Handle audience targeting, retargeting, pixel setup, and conversion tracking
- Work on funnel optimization and scaling strategies
- Coordinate with creative and content teams for ad creatives and campaign requirements
- Manage and optimize lead generation channels including LimeChat and related CRM/conversion tools
- Analyze campaign insights and prepare regular performance reports
- Stay updated with latest trends, platform updates, and performance marketing strategies
Requirements
- Proven experience in Performance Marketing / Paid Ads
- Strong hands-on knowledge of:
- Meta Ads Manager
- Google Ads
- Google Analytics
- Pixel & Conversion Tracking
- LimeChat / WhatsApp automation tools
- Understanding of D2C / E-commerce marketing preferred
- Strong analytical and optimization skills
- Ability to manage budgets and improve campaign performance efficiently
- Good communication and coordination skills
Preferred
- Experience with Shopify / D2C brands
- Knowledge of WhatsApp marketing & automation
- Experience in scaling ad campaigns
Click on Apply to know more.