Website:
rhysley.com
Job details:
Job Description
Job Title: Performance Marketer (Meta Ads & Google Ads)
Location: Mohan Estate - Delhi 110044
Work Type: Full-Time, 5 days Working
Experience: 5 to 8 years in Performance Marketing (SaaS/HRTech preferred)
Compensation: depends upon Interview Performance.
Job Summary:
We are looking for a result-oriented Performance Marketer who can plan, execute, and optimize lead generation campaigns through Meta Ads and Google Ads for our HRMS solutions. The ideal candidate must have a strong grasp of paid marketing tools, analytics, audience targeting, and performance tracking, with a proven record of generating quality B2B leads.
Key Responsibilities:
- Plan, manage, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram& LinkedIn Ad)s campaigns focused on B2B lead generation for HRMS.
- Conduct audience research and build precise targeting strategies to acquire quality leads.
- Develop effective ad copy, creatives, and landing pages in coordination with the content and design team.
- Monitor, analyse, and report on campaign performance metrics, CPL (Cost Per Lead), ROI, CTR, and conversions.
- Run A/B testing for creatives, copy, and audiences to improve campaign outcomes.
- Coordinate with the sales team to ensure lead quality and follow-up workflows.
- Track conversion rates and funnel performance using tools like Google Analytics, GA4, and CRM integrations.
- Stay updated with the latest trends in digital advertising, bidding strategies, and platform changes.
- Experienced in Paid Marketing ads.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 5+ years of experience in performance marketing or digital advertising with a focus on B2B.
- Proficiency in Google Ads, Meta Ads Manager, Google Tag Manager, and Google Analytics (GA4).
- Prior experience running HRTech, SaaS, or enterprise lead-gen campaigns is highly preferred.
- Strong understanding of sales funnels, conversion tracking, and remarketing strategies.
- Experience with CRM tools (HubSpot, Zoho, etc.) and landing page builders (Unbounce, Webflow, etc.) is a plus.
- Data-driven mindset with excellent analytical and reporting skills.
Click on Apply to know more.