Iffort
Website:
iffort.com
Job details:
Performance Marketing Associate
Gurgaon / from office
Full-Time | B2B Technology | 2-5 Years Experience
Role Overview
This is a focused, hands-on performance marketing role. You will own paid campaign execution across Google, LinkedIn, and Meta, drive qualified lead generation for Digital Life Monitor, and build the measurement infrastructure to know what is working and what is not. We are looking for someone who is comfortable owning a number, not just managing a process.
Key Responsibilities
Paid Campaign Management
• Plan, launch, and optimise paid campaigns across Google Search, LinkedIn Ads, and Meta Ads with lead generation as the primary goal.
• Own end-to-end execution: audience targeting, ad copy, bid strategy, budget pacing, and weekly optimisation.
• Build and manage campaign structures for different funnel stages: awareness, consideration, and conversion.
• Continuously test creatives, audiences, landing pages, and CTAs. Document what you learn and act on it.
Media Planning and Budget Management
• Build quarterly media plans with channel allocation, monthly budget ramps, and projected performance metrics.
• Track spend pacing in real time and reallocate budget based on CPL and conversion performance.
• Benchmark campaign performance against US and India B2B SaaS standards and flag deviations early.
• Own the test-optimise-scale cycle: structured Month 1 testing, Month 2 optimisation, Month 3 scaling.
Messaging and Creative Strategy
• Develop messaging strokes for paid campaigns across the funnel: sharp, persona-specific lines that make a CTO or VP of Engineering stop and engage.
• Brief designers and copywriters on ad visuals, video concepts, and landing page hierarchy.
• Adapt core campaign messaging across channels without losing consistency or cutting corners on relevance.
• Stay close to what competitors are running via tools like the Meta Ad Library and LinkedIn Ad Library.
Lead Generation and Funnel Management
• Own the paid lead generation funnel from impression to MQL: set targets, track conversion rates at each stage, and identify drop-off points.
• Work closely with sales to align on lead quality, handoff criteria, and feedback loops.
• Support retargeting strategy and nurture flows for warm audiences who have not yet converted.
• Coordinate with the broader marketing team to ensure paid campaigns align with organic, email, and content efforts.
Analytics and Reporting
• Build and maintain campaign dashboards tracking CPL, CTR, conversion rate, MQL volume, and spend efficiency across all channels.
• Deliver weekly performance summaries and monthly campaign reviews with clear recommendations, not just data.
• Set up attribution tracking and ensure UTM hygiene, pixel integrity, and CRM data accuracy.
• Identify what is underperforming before anyone asks, and come with a fix, not just a finding.
Digital Life Monitor Growth
• Drive paid demand generation for Mozark's flagship Digital Life Monitor product across US and India enterprise markets.
• Develop audience segments and targeting strategies for key verticals: telecom, BFSI, and media.
• Coordinate with product and sales teams to align campaign positioning with current product capabilities and roadmap.
What We Are Looking For
• 2 to 4 years of hands-on experience in performance marketing, paid media, or demand generation in a B2B environment.
• Proven track record of managing paid campaigns on Google Ads and LinkedIn Ads. Meta Ads experience is a strong plus.
• Comfortable owning a CPL target, not just running campaigns someone else planned.
• Able to build a media plan in a spreadsheet, read a performance dashboard critically, and present findings clearly.
• Strong instinct for messaging: you understand why the same pain point lands differently for a CTO versus a VP of Engineering.
• Experience with UTM tracking, pixel setup, CRM integration, and attribution basics.
• Prior exposure to SaaS, B2B technology, telecom, or enterprise software is a strong advantage.
• Comfortable working in a lean, fast-moving environment where structure is still being built.
Mindset We Value
• Ownership over the number, not just the activity
• Bias for testing and learning over waiting for the perfect brief
• Honest about what is not working and quick to change course
• Collaborative with sales, content, and product without losing focus on your own deliverables
• Resourceful: you find a way before you ask for more budget
About Iffort
- We are only 16 years young, every morning, we begin afresh with fire in our bellies. We have driven creative strategy for over 100+ brands across different industry verticals and have collaborated with enterprise companies across the globe as tech partners. In addition, our contributions have won accolades at prestigious industry forums backed by our multi-disciplinary team of 35+ members. www.iffort.com www.iffort.ai www.iffort.tech
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