CREATIKARTTA
Website:
creatikartta.com
Job details:
Location-- DEHRADUN CANDIDATES PREFERRED
Dehradun (Work From Office)
Experience
2–4 Years
About the Role
We are looking for a highly skilled Performance Marketing Specialist who can independently plan, execute, optimize, and scale digital advertising campaigns across multiple industries. The ideal candidate should have a proven track record of delivering strong ROAS and ROI while confidently handling client communication and strategy discussions.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
- Build complete advertising funnels from strategy and audience research to execution, optimization, reporting, and scaling.
- Drive measurable business outcomes with a strong focus on lead generation, sales, ROAS, ROI, and CAC optimization.
- Conduct keyword research, audience segmentation, competitor analysis, and campaign planning.
- Continuously monitor campaign performance and optimize creatives, audiences, bidding strategies, and landing page performance.
- Prepare detailed performance reports with actionable insights and recommendations.
- Work closely with the creative, content, and web development teams to improve campaign effectiveness.
- Attend client meetings, present strategies, explain campaign performance, and confidently address client queries.
- Stay updated with the latest digital marketing trends, platform updates, and advertising best practices.
Required Skills & Qualifications
- 3–6 years of hands-on experience in Performance Marketing.
- Strong expertise in Meta Ads Manager and Google Ads.
- Experience managing campaigns from scratch to scale with proven results.
- Deep understanding of campaign structures, conversion tracking, pixels, GA4, Google Tag Manager, attribution models, and analytics.
- Strong analytical mindset with the ability to optimize campaigns for maximum ROAS and ROI.
- Excellent communication and presentation skills with confidence in client-facing meetings.
- Ability to work independently and manage multiple client accounts simultaneously.
Preferred Experience
Candidates with a strong portfolio and experience across multiple industries will be preferred, including:
- D2C (Direct-to-Consumer) Brands
- Real Estate
- Schools & Educational Institutions
- Healthcare
- Hospitality
- Service-Based Businesses
What We're Looking For
- A strong portfolio showcasing successful campaigns and measurable results.
- Case studies demonstrating growth in leads, revenue, ROAS, and ROI.
- Strategic thinker with excellent problem-solving abilities.
- Data-driven decision maker.
- Ownership mindset with attention to detail.
- Ability to work in a fast-paced agency environment.
Bonus Skills
- Experience with CRM integrations and marketing automation.
- Knowledge of landing page optimization and A/B testing.
- Experience with e-commerce platforms such as Shopify.
- Certifications in Google Ads, Meta Blueprint, or other relevant platforms.
Click on Apply to know more.