AppsForBharat
Website:
appsforbharat.com
Job details:
Performance Marketing Sr. Associate (Telugu)
About AppsForBharat
AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.
Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community. India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale.
Role Overview
We are looking for a results-driven Performance Marketing Sr. Associate who will not only manage paid marketing campaigns but also take ownership of moving core business metrics such as revenue, CAC, ROAS, and contribution margins.
This role requires a balance of execution, analytical thinking, and cross-functional collaboration with category, content, creative, and product teams. We are specifically looking for someone who understands regional user behavior, especially Telugu-speaking audiences, and has experience running campaigns targeted toward South Indian markets.
Key Responsibilities
Campaign Execution & Growth
- Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms
- Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives
- Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM)
- Execute campaigns tailored for regional audiences, with a strong focus on Telugu market understanding and audience behavior
Analytics & Business Impact
- Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution)
- Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth
- Develop dashboards and reporting structures for transparent visibility of performance metrics
Optimization & Experimentation
- Drive continuous A/B testing on creatives, audiences, landing pages, and messaging
- Coordinate with content and creative teams to ensure impactful storytelling that drives conversions
- Work closely with Telugu/regional content teams to ensure campaigns resonate culturally and linguistically with target audiences
- Proactively test new ideas, channels, and formats that can unlock step-jump growth
Cross-functional Collaboration
- Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches
- Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance
- Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics
Requirements
- Ability to speak/read/write Telugu is mandatory.
- 2+ years of experience in performance marketing with proven results in scaling campaigns and driving business growth
- Strong understanding of paid media platforms (Meta Ads Manager, Google Ads, etc.)
- Experience handling campaigns for regional audiences, especially Telugu-speaking markets, is highly preferred
- Understanding of South Indian consumer behavior and regional content nuances is a strong advantage
- Advanced Excel/Google Sheets skills for reporting and analysis
- Strong analytical mindset with ability to link campaign performance to business outcomes
- Excellent communication skills and ability to work cross-functionally
- Problem-solving attitude with ownership to drive business results, not just campaign metrics
Preferred Skills
- Experience in handling large-scale budgets with efficiency
- Familiarity with analytics tools like Google Analytics, Looker Studio, or similar
- Ability to thrive in a fast-paced, growth-oriented environment
Apply today to kickstart your career in marketing and make an impact!
Click on Apply to know more.