SetUp
Website:
set-up.ru
Job details:
About The Opportunity
A fast-scaling growth marketing powerhouse operating across India’s digital-first consumer and SaaS sectors, we architect and execute high-ROI performance campaigns that drive measurable acquisition, retention, and LTV growth. Our team blends data, creativity, and automation to outpace competition—leveraging cutting-edge platforms and real-time optimization to turn spend into scalable revenue.
Role & Responsibilities
- Lead end-to-end performance marketing strategies across Meta, Google Ads, Programmatic, and emerging channels—scaling ROAS while maintaining CAC discipline.
- Build, segment, and optimize audience targeting using 1st-party data, lookalikes, and behavioral signals to maximize conversion efficiency.
- Design and automate A/B and multivariate tests across creatives, messaging, landing pages, and bid strategies to isolate winning combinations.
- Own campaign P&L: forecast budgets, allocate spend by channel, and report on KPIs including CAC, ROAS, LTV, and funnel drop-off metrics.
- Integrate marketing analytics with BI tools (Looker, Tableau, GA4) to build dashboards that drive cross-functional alignment and optimization velocity.
- Partner with creative, product, and CRM teams to align messaging, conversion flows, and retargeting strategies for maximum funnel cohesion.
Skills & Qualifications
Must-Have
- Meta Ads Manager
- Google Ads
- ROAS Optimization
- GA4
- Looker
- UTM Tagging
- CRM Integration
- A/B Testing
Preferred
- TikTok Ads
- Programmatic DSPs (DV360, The Trade Desk)
- Facebook Pixel & Conversions API
Benefits & Culture Highlights
- High-impact role with direct ownership over multi-crore marketing budgets and growth KPIs.
- Dynamic, data-obsessed team culture with weekly learnings, hackathons, and performance reviews.
- Fast-tracked career path with exposure to global markets and product-led growth strategies.
Skills: performance marketing,digital marketing,google adsense
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