Website:
elephantintheboardroom.co.in
Job details:
Job Description :
We are seeking a highly skilled Google Ads Specialist to join our team. This role is ideal for a performance-driven PPC professional with strong experience in managing high-budget Google Ads campaigns and delivering measurable results through ROI- and ROAS-focused strategies.
You will be responsible for planning, executing, and optimizing Google Search, Display and Performance Max (P-Max) campaigns for Australian and international clients across multiple industries.
Key Responsibilities
- Plan, build, and manage Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max (P-Max)
- Manage monthly Google Ads budgets ranging from $2,000 to $25,000+ per client
- Develop and optimize Performance Max campaigns to maximize cross-channel performance
- Create, test, and optimize Responsive Search Ads (RSA) to improve CTR, Quality Score, and conversion rates
- Conduct keyword research, search term analysis, and audience targeting to improve ad relevance
- Monitor and optimize bidding strategies, budgets, and campaign structures to achieve target CPA and ROAS
- Perform A/B testing on ad copy, extensions, and landing page alignment
- Analyze performance data and provide actionable insights and optimization recommendations
- Track and optimize key metrics including CTR, CPA, ROAS, ROI, Quality Score, and Conversion Rate
- Stay updated with Google Ads platform updates, policy changes, and PPC best practices
- Collaborate with creative, content, and analytics teams to improve ad and landing page performance
- Prepare and present performance reports and insights to clients and internal stakeholders
Required Skills & Experience
- 4+ years of hands-on experience as a Google Ads Specialist / PPC Specialist
- Strong expertise in Google Search Ads, Display Ads, YouTube Ads, Shopping Ads, and Performance Max
- Proven experience managing large Google Ads budgets and scaling profitable campaigns
- Advanced experience with Responsive Search Ads (RSA) and ad extension optimization
- Strong analytical skills with the ability to interpret data and drive performance improvements
- Experience with conversion tracking, Google Analytics, and Google Tag Manager
- Multi-industry experience with a strong understanding of diverse audience behaviors
- Prior experience in a Digital Marketing Agency environment is preferred
- Google Ads Certification is highly desirable
Job Details
- Job Type: Full-time, Permanent
- Work Location: In-office
- Benefits: Provident Fund
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