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Who are we?
Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around.
At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.
This intelligence powers our entire product suite.
- Digital Adoption helps users get productive faster.
- Product Analytics uncovers friction and closes adoption gaps.
- Mirror allows employees to train in safe, simulated environments.
These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.
Our upcoming AI-first products are already creating a buzz in the market.
- Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
- Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.
Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.
At Whatfix, we’re not just making software easier—we’re making AI work for people.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
- Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the Year
- Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
- We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
- Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
- Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
- RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”
These recognitions are matched by business performance:
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year
- Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
Be one of the key Leaders in this awesome journey of building a billion-dollar company!
About the Role:
We are looking for a Performance Marketing Specialist who combines strong paid media expertise with a passion for experimentation, automation, and revenue growth.
This role is ideal for someone who enjoys building scalable marketing programs, improving operational efficiency, and using AI to transform the way marketing teams work. You will own key paid acquisition channels, collaborate closely with Sales and Product Marketing, and continuously identify opportunities to improve campaign performance, reporting, and execution speed.
If you thrive in a fast-paced B2B SaaS environment, enjoy solving complex marketing problems, and love experimenting with new technologies, we'd love to hear from you.
Key Responsibilities:
- Develop and manage channel strategies across paid search, paid social, display, and programmatic, continuously evaluating channel performance, budget allocation, and opportunities for growth.
- Plan and execute brand awareness campaigns while measuring their influence on downstream business outcomes.
- Manage programmatic and third-party advertising campaigns.
- Optimize conversion rates across landing pages and campaign experiences in partnership with cross-functional teams.
- Collaborate with Sales and Product Marketing to build integrated campaigns that generate qualified pipelines.
- Build automated dashboards and reporting for SALs, pipeline, and marketing performance.
- Analyze the relationship between brand awareness initiatives, search demand, and pipeline generation.
- Leverage AI to automate repetitive marketing workflows and improve campaign execution efficiency.
- Continuously test new strategies, messaging, audiences, and creative approaches to improve campaign performance.
- Recommend process improvements that increase team productivity and execution quality.
- Own and optimize the overall paid media portfolio across Google Ads, Microsoft Ads (Bing), LinkedIn Ads, programmatic, and other relevant paid channels, ensuring campaigns work together to drive efficient pipeline and revenue growth.
- Analyze paid media performance holistically across channels, identifying opportunities to reallocate budgets, improve efficiency, reduce waste, and increase qualified pipeline.
Qualification Criteria:
- 6–7 years of experience in Performance Marketing, preferably within a B2B SaaS organization.
- Strong hands-on experience managing and optimizing paid media campaigns across Google Ads, Microsoft Ads (Bing), LinkedIn Ads, and other relevant paid channels.
- Proven experience managing paid search (SEM), paid social, display, and/or programmatic campaigns, with ownership of budgets and performance targets.
- Strong understanding of full-funnel paid media strategy, from awareness and demand generation through qualified pipeline and revenue.
- Experience with campaign planning, budget allocation, bidding strategies, audience targeting, keyword/search query analysis, ad testing, and ongoing optimization across paid channels.
- Ability to analyze performance across channels and make data-driven budget allocation and optimization decisions based on pipeline and business outcomes, not just CPL or CTR.
- Experience collaborating closely with Sales, Product Marketing, and Revenue Operations to connect paid media activity with pipeline generation.
- Experience building reporting dashboards and marketing performance reports across multiple paid media platforms.
- Hands-on experience using AI tools and automation to improve campaign management, analysis, reporting, and marketing execution.
- Proficiency with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Google Analytics/GA4, Google Tag Manager, Salesforce, Pardot, Zapier, and Advanced Excel.
What Success Looks Like?
Within the first 6–12 months, you will:
- Consistently launch campaigns on time with high execution quality.
- Build automated reporting that significantly reduces manual effort.
- Introduce AI-driven workflows that improve team productivity.
- Improve collaboration across Marketing and Sales.
- Demonstrate the business impact of brand awareness initiatives through measurable reporting.
- Contribute to a significant increase in qualified sales pipeline.
- Bring proactive ideas that improve campaign strategy, operational efficiency, and market visibility.
Preferred Qualifications:
- Experience with programmatic advertising platforms.
- Experience with Conversion Rate Optimization (CRO).
- Experience with Account-Based Marketing (ABM).
- Familiarity with prompt engineering and AI workflow automation.
What We're Looking For?
- Strong ownership and accountability.
- Strategic thinking with a bias toward action.
- A passion for experimentation and continuous improvement.
- Excellent analytical and problem-solving skills.
- Ability to communicate effectively with Sales, Marketing, and leadership.
- Curiosity to adopt emerging AI technologies and translate them into practical business impact.
What Will Make You Stand Out?
- You proactively identify opportunities instead of waiting for direction.
- You understand attribution beyond last-click metrics.
- You use AI as a core part of your daily workflow.
- You think in terms of business outcomes, not just marketing metrics.
- You enjoy building systems that help the entire team move faster.
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
- We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers
Note:
- Whatfix uses AI-assisted interviewing technology for selected roles to support structured, consistent evaluation. AI outputs are advisory only; hiring decisions are made by Whatfix internal hiring teams. Questions about this? Write to TA@whatfix.com
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
- We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
- At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.
- In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.
Click on Apply to know more.