BLUE CHIP CLICKS
Website:
bluechipclicks.com
Job details:
Role: Performance Marketing Specialist
Experience: Minimum 3–4 Years Required
Location: Ahmedabad (On-Site)
Company: Blue Chip Clicks (B2B Marketing Agency)
1. About Company
Blue Chip Clicks is a growth-driven digital marketing agency specializing in Performance Marketing, Social Media Marketing, Branding, Website Development, and Lead Generation solutions for B2B businesses. We deliver data-driven marketing strategies focused on measurable business growth and ROI.
2. Role Purpose
To plan, execute, optimize, and scale paid digital marketing campaigns across multiple advertising platforms, driving qualified B2B lead generation while maximizing campaign performance and return on investment (ROI).
3. Core Responsibilities
· Manage and optimize Google Ads & Meta Ads campaigns.
· Develop campaign strategies, audience targeting, budget allocation, and bidding plans.
· Monitor key performance metrics including CPL, CPC, ROAS, CTR, and Conversion Rate.
· Implement and manage conversion tracking using GA4, GTM, GCLID, GBRAID, and UTM Parameters.
· Conduct A/B testing for advertisements, landing pages, and audience segments to improve campaign performance.
· Prepare weekly and monthly performance reports with actionable insights.
· Coordinate with designers, content writers, and account managers for campaign execution.
· Communicate campaign performance, recommendations, and updates with clients on a regular basis.
4. Key Result Areas
· Generate qualified B2B leads through high-performing paid campaigns.
· Improve ROAS while reducing Cost Per Lead (CPL).
· Ensure accurate campaign tracking, reporting, and optimization.
· Maintain strong client relationships through consistent performance and communication.
· Deliver campaigns within agreed timelines while achieving business objectives.
5. Required Skills
Google Ads, Meta Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, Microsoft Excel, Conversion Tracking, GCLID, GBRAID, UTM Parameters, Remarketing, Keyword Research, Campaign Optimization, Performance Analytics, and Client Communication.
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