Mindtel Global
Website:
mindtelglobal.com
Job details:
About The Opportunity
A fast-scaling performance-driven marketing agency operating across India, we partner with D2C brands, SaaS startups, and e-commerce players to scale user acquisition, retention, and ROI through data-led campaigns. Our team thrives on real-time optimization, platform mastery, and creative testing — turning ad spend into measurable growth. We’re hiring a Performance Marketing Specialist to own high-impact campaigns on Meta, Google, and emerging platforms.
Role & Responsibilities
- Plan, execute, and optimize paid media campaigns across Meta Ads, Google Ads, and programmatic platforms to hit CAC, ROAS, and LTV targets.
- Build audience segments, A/B test creatives, landing pages, and bidding strategies based on performance data and user behavior.
- Monitor and report campaign metrics daily — CPAs, CTRs, impressions, conversions — and pivot budgets for maximum ROI.
- Collaborate with creative and content teams to produce high-converting ad assets tailored to platform best practices.
- Integrate UTM tagging, Google Analytics 4, and MMP tools (e.g., AppsFlyer, Branch) to track funnel performance and attribution.
- Stay ahead of platform algorithm updates and emerging ad trends to recommend scalable, testable growth strategies.
Skills & Qualifications
- Must-Have
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- UTM Tracking
- Facebook Pixel
- A/B Testing
- CRM Integrations (e.g., Klaviyo, Mailchimp)
- Excel or Google Sheets for data analysis
- Preferred
- TikTok Ads experience
- AppsFlyer or Branch integration
- Basic SQL or Looker Studio for advanced reporting
Benefits & Culture Highlights
- Fast-paced, meritocratic environment where your impact directly moves revenue needles.
- Access to cutting-edge tools, weekly platform training, and real-time performance dashboards.
- Hybrid/remote flexibility after probation + performance bonuses tied to campaign ROI.
Skills: google analytics,testing,platforms,marketing agency,campaigns,analytics,google ads,data,google,performance marketing
Click on Apply to know more.