Website:
eazynaukri.com
Job details:
Eazy Naukri is currently hiring for our client on the position of Performance Marketing Specialist (EdTech), a dynamic specialist to own and optimize our lead generation engine through Meta (Facebook & Instagram) ad campaigns. If you’re passionate, motivated, and enthusiastic individual, we’d love to hear from you!
Job Title: Performance Marketing Specialist
Required Experience: 2+ Yrs
location - Sector 66, Gurgaon
Expected Joining: Immediate to 15 days
Budget: upto 5 LPA
Key Responsibilities:
- Plan, launch, and optimize Meta lead generation campaigns for online degree programs.
- Drive high-quality leads within CPL goals across multiple student personas.
- Develop creatives (in collaboration with design) for carousel, video, and static ads.
- Regularly analyze campaign performance, run A/B tests, and fine-tune targeting.
- Work closely with the counseling and admissions team to qualify and refine lead quality.
- Stay ahead of algorithm changes, trends, and best practices in Meta advertising.
Required Skills & Qualifications:
- 1-4 years of hands-on Meta Ads experience (lead gen specifically).
- Deep understanding of Meta Business Manager, pixel, custom audiences, and lead forms.
- Ability to segment audiences based on behavior, interest, and funnel stage.
- Strong grasp of performance metrics like CPL, CTR, CVR, ROAS, etc.
- Familiarity with higher education, ed-tech, or similar B2C campaigns is a bonus.
Interested? - Share your resume on eazynaukri@gmail.com or for any job related query, feel free to connect on +91-9950685712.
Regards,
Eazy Naukri
https://www.linkedin.com/company/eazynaukri/
Click on Apply to know more.