Performance Marketing Specialist

zevo360 technologies pvt ltd

Website: zevo360.com
Job details:
What Would You Do As a Performance Marketing Manager

At Zevo, we’re building India’s first expert-led parenting platform — helping parents

raise confident, life-ready kids, one milestone at a time.

We’re now looking for a Performance Marketing Manager who can turn our

mission into measurable growth. You’ll own the strategy and execution across paid

channels, craft compelling campaigns that speak to overwhelmed parents, and

optimize every click, install, and conversion along the way.

If you’re data-driven, fluent in Meta and Google dashboards, and passionate about

building a trusted brand — we’d love to have you on the journey.

You’ll test, learn, and scale what works — all while shaping how thousands of Indian

parents discover and experience Zevo.

Key Responsibilities

• Drive end-to-end campaign execution—from planning to performance
  
  

tracking—to meet key KPIs.

• Manage ad placements and targeting using audience insights and platforms
  
  

like Meta and Google Ads.

• Set and manage acquisition goals across paid channels — Meta, Google
  
  

UAC, influencers, and partnerships.

• Use funnel analytics and attribution to understand performance and optimize
  
  

install-to-activation rates.

• Design and run A/B and multivariate tests to improve CAC, CTR, and
  
  

retention.

• Execute email and push notification campaigns to drive engagement and
  
  

retention.

• Analyze ad spend data, optimize budget allocations, and recommend spend
  
  

adjustments.

• Improve customer retention and scale new user acquisition by optimizing for
  
  

CPA and ROI.

• Identify and deploy high-performing keywords to drive campaign efficiency
  
  

and conversion.

• Use customer insights to segment, target, and personalise messaging across
  
  

platforms.

• Identify pain points and performance drop-offs to implement data-driven
  
  

improvements.

• Create dashboards and reports to track, measure, and communicate
  
  

campaign performance.

Requirements

Requirements/ Qualifications:

• Minimum 4 years of experience in performance marketing.
• Strong analytical and decision-making abilities.
• Proven expertise in using tools like Google Analytics, Meta Ads Manager,
  
  

and other performance platforms.

• Ability to own independently and execute campaigns with minimal
  
  

supervision.

• Excellent written and verbal communication, presentation, and
  
  

interpersonal skills; comfortable engaging with internal and external

stakeholders. Click on Apply to know more.