Yangpoo University Partners
Website:
yangpoo.com
Job details:
About Yangpoo University Partners:
We are a global strategy consulting & partnerships company representing leading Ivy League universities with collaborations & business development.
Role: Digital Marketing executive
Location: Lower Parel, Mumbai
Start Date: Immediate preferred
Mode: Work from Office (WFO) – Alternate Saturdays Off
Key responsibilities:
· Plan, execute, and optimize campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn
· Drive lead generation and improve CPL, conversions, and ROI
· Manage Instagram and LinkedIn growth (organic + paid)
· Implement SEO strategies along with AEO & GEO practices
· Execute WhatsApp and Email marketing campaigns with automation workflows
· Use tools like Google Analytics, GTM, and CRM platforms for tracking and reporting
· Coordinate with agencies/vendors for campaign execution
· Collaborate with design, content, sales, and product teams for campaign success
Requirements:
· 1–2 years of experience in digital/performance marketing
· Experience in EdTech, coaching, or higher education lead generation preferred
· Hands-on expertise in paid campaigns and lead generation
Skills & Competencies:
· Strong in Google Ads, Meta Ads, SEO, and social media (Instagram, LinkedIn)
· Familiar with CRM and marketing automation tools
· Data-driven with strong analytical skills (CPL, CTR, ROAS, conversions)
· Good communication, ownership, and execution ability
What you'll gain:
· Work in a purpose-driven, intellectually stimulating environment
· Engage with academic and industry leaders
· Enjoy the backing of a reputed university partnerships firm
· Be part of a team that is making positive impact on education
· Opportunity for professional development and growth.
Interested candidates can mail their resume at krutika.yangpoo@gmail.com
Website: https://yangpoo.com/
Click on Apply to know more.