Website:
volkai.io
Job details:
Company Description Volkai Ai is an AI-powered platform transforming how hiring and interviews are conducted. The platform helps students practice and strengthen their interview skills through realistic, AI-driven simulations and feedback. At the same time, it enables recruiters to assess talent more efficiently with real-time AI insights and structured evaluations. Volkai Ai focuses on improving hiring outcomes for both candidates and employers by making the process more data-driven, inclusive, and scalable. Team members join a growing company at the intersection of education technology, recruitment, and artificial intelligence.
Role Overview: We are seeking a Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in SEO, SMO, and paid advertising, including expertise in Google Ads and Meta Ads. This role is crucial for driving traffic, improving conversion rates, and maximizing ROI on marketing campaigns.
Responsibilities:
- Develop, implement, and manage performance marketing strategies across various channels including SEO, SMO, Google Ads, and Meta Ads.
- Conduct keyword research and optimize website content to improve organic search rankings.
- Monitor and analyze campaign performance metrics, making data-driven decisions to enhance effectiveness.
- Collaborate with the content team to create engaging and relevant marketing materials.
- Stay updated with the latest trends and best practices in digital marketing and performance analytics.
- Prepare regular reports on campaign performance and present findings to stakeholders.
Required Skills:
- Proven experience in performance marketing with a focus on SEO and paid advertising.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Proficiency in Google Ads and Meta Ads platforms.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Skills:
- Experience with A/B testing and conversion rate optimization.
- Familiarity with marketing automation tools and CRM systems.
- Knowledge of web analytics tools such as Google Analytics.
Experience Requirements:
- - Minimum of 2 years of experience in performance marketing or a related field.
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