Performance Marketing Specialist
Uniwelco co
- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
About the role
Website:
uniwelco.in
Job details:
We’re looking for a Performance Marketing Specialist who can build and scale our D2C growth engine from 0-1 for our brands Gaffit (nutraceutical) and Prolito (food).This is not just a campaign role. This is a business-critical role where you will directly impact revenue, scale, and brand growth.You will own:Performance marketingFunnel optimizationGrowth experimentsRevenue outcomes
What You’ll DoBuild and scale performance marketing across Meta, Google, and marketplacesDrive revenue through D2C website and platforms like Amazon / FlipkartOwn key metrics: CAC, ROAS, LTV, Conversion RateSet up and optimize tracking, attribution, and reporting systemsContinuously run A/B tests across ads, creatives, landing pages, and funnelsImprove website conversion and user journeyIdentify new growth opportunities, channels, and scaling strategiesWork closely with creative and content teams to improve performanceManage budgets with a strong focus on ROI and sustainable scale
What We’re Looking For3–6 years of hands-on experience in D2C / eCommerce performance marketingProven track record of scaling brands or campaigns with measurable resultsStrong expertise in:Meta AdsGoogle AdsMarketplace ads (Amazon preferred)Solid understanding of:Funnels & conversion optimizationAttribution & analyticsCustomer lifecycle (acquisition → retention)Highly data-driven + execution-focused mindsetComfortable working in a fast-paced, high-ownership environment
You’ll Do Well If YouThink like a business owner, not just a marketerCan take a budget and turn it into predictable, scalable revenueHave experience in building and scaling from 0→1 (and contributing to 1→10 growth)Take ownership of performance and outcomesMove fast, test, learn, and iterate continuouslyCare deeply about results, not just activity
This Role Is Not For You IfYou prefer strategy without hands-on executionYou are not comfortable building and scaling from 0→1 and 1→10You avoid taking ownership of revenue and performance metricsYou struggle in fast-paced, evolving environments with ambiguityYou need fully defined structures instead of creating systems from scratch
What You GetWe believe that doing great work shouldn’t feel boring. If you’re spending a large part of your day at work, it should be high-energy, engaging, and something you actually enjoy being a part of.High ownership role with direct impact on revenue and growthOpportunity to build and scale brands from the ground up (0-1 → 1-10)Work across multiple brands under one ecosystemFast learning curve with real exposure to business, not just tasksA culture focused on performance, speed, and ownership, not hierarchyEvery day, you’ll build real experience that adds meaningful value to your career The Fun SideFlexible working environment built on trust, not micromanagementSpace to explore your hobbies or passions—because creativity doesn’t come from burnoutAn office environment designed to be energetic, not routineOpen culture where ideas matter more than titlesA team that believes in working hard, but also enjoying the processRegular moments of team bonding, challenges, and shared wins
If you’re looking for a place where you can build, grow, and still enjoy the journey—this is it.About UniwelcoUniwelco is a new-age wellness company building a house of brands across fitness, nutrition, and lifestyle.From supplements to healthy products and beyond, we are creating a portfolio designed for a generation that values strength, consistency, and results.Our portfolio includes brands like Gaffit, Prolito, Protein Mart, Helicolife, and Yolits, each focused on solving specific consumer needs across supplements, healthy products, and fitness accessibility. Together, these brands form an integrated ecosystem designed for scale.
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