Website:
Job details:
Apply only you are eligible and have proofs for your result.
Location: On-site at Nirvana
Job Type: Full-time
About Nirvana
Nirvana is a growing spiritual and educational brand with 850K+ followers across social media offering transformational online courses rooted in Yoga, Ayurveda, Bhakti, chanting, and Sanatana wisdom. We are looking for a dedicated Performance Marketing Specialist who can help us scale our courses through result-oriented paid campaigns across Meta and Google platforms.
Website : https://nirvana.academy/
Instagram. : https://instagram.com/nirvana.academy23
Experience:- 3+ years
Role Overview
We are looking for a full-time, on-site Performance Marketing Specialist with strong hands-on experience in planning, executing, optimizing, and scaling paid campaigns for lead generation and course sales.
This role is ideal for someone who has solid expertise in Meta Ads and Google Ads, especially YouTube Ads, and understands how to drive measurable business results through performance marketing.
Key Responsibilities:-
- Plan, launch, and manage paid campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads
- YouTube Ads
- Display and remarketing campaigns
- Build and optimize performance marketing funnels for:
- Course sales
- Lead generation
- Webinar registrations
- Retargeting and remarketing
- Track and improve campaign performance through metrics such as:
- CPL
- CAC
- ROAS
- Conversion rate
- Lead quality
- Set up and monitor:
- Meta Pixel
- Google Tag Manager
- GA4
- Conversion tracking
- Remarketing audiences
- Coordinate with content, design, and landing page teams to improve creative performance and conversion rates
- Run A/B tests on creatives, copy, hooks, targeting, offers, and landing pages
- Prepare regular reports with insights, learnings, and optimization plans
- Scale campaigns while maintaining efficiency and profitability
- Required Skills & Experience
- Proven hands-on experience in performance marketing
- Strong working experience with:
- Meta Ads
- Google Ads
- YouTube Ads
- Must have managed a minimum monthly ad budget of ₹10 lakh+
- Strong understanding of:
- Lead generation funnels
- Sales funnels
- Retargeting strategies
- Conversion tracking
- Landing page optimization
- Good working knowledge of:
- Google Tag Manager
- Google Analytics
- Meta Pixel
- Event tracking and attribution
- Ability to analyze data and make practical optimization decisions
- Strong communication, reporting, and execution skills
- Prior experience in education, courses, coaching, info products, or webinar funnels will be highly preferred
- Preferred Qualities
- Result-oriented and performance-driven mindset
- Strong ownership and accountability
- Ability to work closely with the in-house team on-site
- Analytical as well as creative in approach
- Proactive, detail-oriented, and serious about scaling campaigns profitably
Work Details
- Position: Full-time
- Mode: On-site
- Location: Nirvana office
- Joining: Immediate / as soon as possible
Click on Apply to know more.