Website:
graycyan.ai
Job details:
Company Description
HonestAI is an applied artificial intelligence company specializing in creating human-in-the-loop AI systems for mid-sized Manufacturing companies across the US and Canada. The company integrates AI middleware with legacy ERPs, CRMs, and operational platforms, automating workflows, improving data consistency, and optimizing business operations. HonestAI’s team of strategists, data scientists, and engineers rapidly deploy customized AI solutions, including advanced machine learning models, natural language processing, and computer vision. With a focus on driving tangible results, HonestAI empowers manufacturers to leverage the full potential of AI for operational efficiency and growth.
Role Description
We’re hiring a hands‑on performance marketer who can independently run Google Ads for client brands and B2B LinkedIn campaigns for our group companies (with Meta/Google as secondary channels). You will plan, build, and optimize campaigns yourself—no layers in between you and the platforms.
What you’ll own
- End‑to‑end Google Ads for client brands
- End‑to‑end B2B LinkedIn campaigns for our group companies (awareness, lead gen, and pipeline influence with manufacturing/ops leaders).
Your responsibilities
Google Ads – client accounts
- Take over and manage Google Ads accounts: structure, campaigns, ad groups, keywords, negatives, extensions, and budgets.
- Do keyword research, build Search / Performance Max / Shopping (where relevant), and write/iterate ad copy.
- Continuously optimize: search terms, bids, locations, devices, audiences, and budgets to hit CPL/CPA/ROAS targets.
- Ensure tracking is set up and working (conversions, calls, forms, and e‑commerce where applicable).
- Suggest and coordinate landing page improvements to lift conversion rates.
LinkedIn
- Design and run LinkedIn campaigns aimed at our ICP: manufacturing, food/CPG, operations.
- Build full‑funnel programs:
- Top‑of‑funnel: thought leadership, problem/solution content to the right buying committee.
- Mid‑funnel: case studies, webinars, scorecards, lead magnets.
- Bottom‑funnel: lead gen forms, retargeting to site visitors/engagers, and offers that tie to sales conversations.
- Own targeting: job titles, functions, seniority, industries, company sizes, and retargeting audiences that reflect real buying groups.
- Write and test LinkedIn ad copy and creative that speaks to B2B pain points (not just generic “AI” messaging).
- Coordinate with content/leadership on offers (scorecards, calls, workshops) and then turn those into campaigns and experiments.
Other paid channels (as needed)
- When it makes sense, test Meta (IG/FB) or Google Discovery/YouTube as supporting channels—for example, for retargeting or additional top‑of‑funnel reach.
- Only expand once core LinkedIn and Google programs are working and measurable.
Reporting & ownership
- Build light but reliable reporting (e.g., in Sheets / Looker Studio): spend, CPC, CPL/CPA, ROAS, and a short written readout.
- For our group companies, include pipeline‑oriented metrics where possible (SQLs, opportunities influenced), not just MQL form fills.
- Proactively flag issues (tracking, landing pages, offer mismatch) and propose fixes instead of waiting for instructions.
- Run ongoing tests (ads, audiences, bids, landing pages) and document learnings in plain language.
What we’re looking for
- 5+ years managing Google Ads hands‑on for multiple brands or clients.
- 5+ years experience running B2B LinkedIn Ads for lead generation or demand gen (not just boosting posts).
- You understand how B2B is different: longer cycles, multiple stakeholders, and the need to optimize for quality, not just volume.
- You’re very comfortable in the platforms: you know how to set up, troubleshoot, and optimize without step‑by‑step instructions.
- Strong ownership mindset: if an account is underperforming or tracking is broken, you feel responsible and fix it.
- You like to test and learn: you’re always running small, controlled experiments instead of endlessly debating theories.
- You can explain performance clearly to non‑marketers in a few sentences and one simple table.
Tools you should be fluent in
- Google Ads
- LinkedIn Campaign Manager
- Google Analytics (GA4) and basic tag/pixel setups
- Spreadsheets (Google Sheets/Excel); bonus if you’ve used Looker Studio or similar reporting tools
Click on Apply to know more.