GoMechanic.in
Website:
gomechanic.in
Job details:
Assistant Manager – Performance Marketing
Company: GoMechanic
Location: Gurugram
Reporting To: AVP – Marketing
GoMechanic, now part of the Spinny family, is looking for an Assistant Manager – Performance Marketing to drive scalable, data-led customer acquisition across our digital channels. This role is ideal for a hands-on marketer who thrives on optimizing campaigns, uncovering insights, and delivering measurable business growth.
What You’ll Do
- Plan, execute, and optimize acquisition campaigns across Meta and Google Ads.
- Monitor and improve key performance metrics including CPM, CPC, CPA, CTR, and ROAS.
- Own attribution and measurement using MMP platforms such as Branch and AppsFlyer.
- Build robust reporting frameworks and derive actionable insights using Google Analytics and other analytics tools.
- Conduct root-cause analyses (RCA) for campaign performance fluctuations and implement timely corrective actions.
- Collaborate with product, brand, creative, and analytics teams to enhance customer journeys and maximize campaign impact.
- Stay ahead of industry trends and platform updates to identify new growth opportunities.
What We’re Looking For
- 3–6 years of hands-on experience in performance marketing.
- Demonstrated success managing and scaling Meta and Google Ads campaigns.
- Strong working knowledge of Branch and/or AppsFlyer.
- Advanced proficiency in Google Analytics and performance reporting.
- Excellent analytical, communication, and problem-solving skills with a strong sense of ownership.
Join us to shape the next chapter of growth for one of India’s most recognized automotive brands.
Click on Apply to know more.