Expertrons
Website:
expertrons.com
Job details:
Job Description: Performance Marketing Specialist
Company: Scale100x.Ai (Powered by Expertrons)
Location: Andheri East, Mumbai
Mode: Work from Office
Experience: 2–4 Years
Job Description:
We are looking for a data-driven and ROI-focused Performance Marketing Specialist to own paid acquisition campaigns across Meta (primary focus), Google, and LinkedIn platforms.
This role directly impacts high-ticket franchise and investment lead generation. You will be responsible for campaign strategy, execution, optimisation, lead quality improvement, and revenue-driven scaling.
This is not a boosting ads role.
This is a performance and revenue ownership position.
Roles & Responsibilities:
- Plan, launch, and scale paid campaigns across Meta, Google Ads, and LinkedIn Ads.
- Generate high-quality franchise and investment leads while optimising for CPL, CPQL, CAC, and ROAS.
- Structure full-funnel campaigns (Cold → Warm → Retargeting) for better conversion outcomes.
- Conduct market research to identify target segments, competitor positioning, and new growth opportunities.
- Write compelling, conversion-focused ad copies tailored to high-ticket audiences.
- Collaborate with the graphics design team to create high-performing creatives aligned with campaign objectives.
- Work closely with the sales team to understand objections, drop-offs, and lead quality feedback, and optimise campaigns accordingly.
- Coordinate with CRM and automation teams to ensure proper lead tracking and funnel visibility.
- Conduct A/B testing on creatives, copies, landing pages, and audience targeting.
- Set up and manage tracking systems including Meta Pixel, Conversion API, Google Analytics, GTM, and UTM parameters.
- Monitor campaign performance and generate structured weekly and monthly reports with actionable insights.
- Scale profitable campaigns while maintaining cost efficiency and quality benchmarks.
Tools We Prefer Experience In:Ad Platforms:
Meta Ads Manager
Google Ads (Search, Display, YouTube)
LinkedIn Campaign Manager
Tracking & Analytics:
Meta Pixel
Conversion API
Google Analytics
Google Tag Manager
UTM Tracking
CRM Systems (Bonus):
LSQ (LeadSquared)
Zoho CRM
HubSpot
Salesforce
(Hands-on experience managing ad budgets independently is preferred.)
Who You Are:
- 2–4 years of hands-on performance marketing experience
- Strong expertise in Meta Ads optimisation
- Experience generating high-ticket, franchise, or investment-based leads preferred
- Strong analytical and data-driven mindset
- Comfortable managing and scaling ad budgets independently
- Performance-oriented with strong ownership mentality
- Comfortable working from office in Andheri East, Mumbai
What We Offer:
- Exposure to high-growth franchise and investment brands
- Direct collaboration with founders and growth team
- Performance-driven environment with real revenue impact
- Clear growth path toward Senior Performance Marketer / Growth Manager
Click on Apply to know more.