Website:
connect2learn.live
Job details:
Performance Marketing Specialist
Company: Connect2Learn
Location: Work From Office – Kolkata
Employment Type: Full-Time
About Connect2Learn
Connect2Learn is a fast-growing international EdTech organization delivering high-quality online learning solutions to students across the ANZ, UK, and USA markets. We focus on building structured academic systems, measurable learning outcomes, and scalable operational excellence.
With a strong emphasis on quality, innovation, and global standards, we are committed to creating meaningful learning experiences while building a performance-driven organizational culture.
Role Overview
We are seeking a highly analytical and results-oriented Performance Marketing Specialist to drive paid acquisition strategies and contribute directly to revenue growth.
This role requires hands-on expertise in campaign execution, data analysis, and funnel optimization to scale high-performing marketing initiatives.
Key Responsibilities
- Develop, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
- Drive high-quality lead generation while maintaining optimal cost per lead (CPL) and return on ad spend (ROAS)
- Manage campaign budgets, bidding strategies, and allocation planning
- Conduct A/B testing of creatives, copies, landing pages, and conversion funnels
- Implement and monitor conversion tracking, pixels, and analytics tools
- Analyze performance metrics and present structured reports with actionable insights
- Collaborate with content, design, and sales teams to improve lead quality and conversion rates
- Identify and scale new growth opportunities through data-driven experimentation
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum 2+ years of hands-on experience in Performance Marketing
- Proven track record in managing and scaling paid acquisition campaigns
- Strong understanding of digital funnels and lead generation strategies
- Experience in performance-driven environments
Preferred Skills
- Advanced proficiency in Google Ads and Meta Ads Manager
- Strong analytical skills with experience in Google Analytics and reporting dashboards
- Experience with conversion tracking setup and attribution models
- Knowledge of landing page optimization and funnel performance analysis
- Prior experience in EdTech or education-focused campaigns (preferred)
- Ability to interpret complex data and translate it into growth strategies
Why Join Connect2Learn
- Opportunity to work in a growing international EdTech organization
- High-ownership role with direct impact on revenue and growth
- Structured processes with a performance-oriented culture
- Long-term growth and leadership development opportunities
Interested candidates may apply here - https://forms.gle/maYRqJZjkragiRK97
Click on Apply to know more.