Website:
citaevcharger.co.uk
Job details:
CITA EV is looking for a results-driven Performance Marketing Specialist with 2–3 years of hands-on experience in planning, managing, optimizing, and scaling paid advertising campaigns.
The ideal candidate should have a strong understanding of digital advertising platforms, conversion tracking, campaign analytics, funnel optimization, and performance reporting.
You will be responsible for turning advertising budgets into measurable business outcomes such as qualified leads, conversions, revenue, and sustainable growth.
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𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻
~ Plan, launch, manage, and optimize paid advertising campaigns across:
- Meta Ads
- Google Search Ads & Display Ads
- Google Performance Max
- YouTube Ads
- TikTok Ads
- X Ads
~ Develop campaign strategies based on business goals, target audiences, markets, and customer journeys.
~ Create campaign structures for awareness, traffic, lead generation, remarketing, and conversion.
~ Manage monthly advertising budgets of ₹25–50 lakhs.
~ Scale high-performing campaigns while maintaining profitability and lead quality.
𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗙𝘂𝗻𝗻𝗲𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
~ Build and test interest-based, behavioural, demographic, custom, and lookalike audiences.
~ Develop remarketing strategies for website visitors, video viewers, leads, and engaged users.
~ Create full-funnel advertising strategies covering:
- Awareness
- Consideration
- Lead generation
- Conversion
- Retargeting
~ Identify audience overlap, fatigue, saturation, and scaling opportunities.
~ Improve lead quality through campaign targeting, qualification, and funnel optimization.
𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻
~ Monitor campaigns daily and make data-driven optimization decisions.
~ Optimize campaigns based on:
- Audience performance
- Creative performance
- Placement performance
- Device performance
- Geographic performance
- Time and day performance
- Landing-page performance
~Conduct A/B testing across creatives, headlines, descriptions, audiences, landing pages, bidding strategies, and campaign objectives.
~ Identify underperforming campaigns and take corrective action quickly.
~ Reduce acquisition costs while improving conversion rates and return on advertising spend.
𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀
The candidate should have hands-on knowledge of:
- Meta Pixel
- Meta Conversions API
- Google Analytics 4
- Google Tag Manager
- Google Ads conversion tracking
- UTM tracking
- Website event tracking
- Lead-form tracking
- Call and WhatsApp conversion tracking
- Cross-domain tracking
- Attribution models
- CRM lead-source tracking
- Offline conversion tracking
The candidate should be able to identify and troubleshoot tracking discrepancies between advertising platforms, websites, analytics tools, and CRM systems.
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𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝗦𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
- 2–3 years of hands-on performance marketing experience.
- Proven experience managing significant monthly advertising budgets.
- Strong experience with Meta Ads and Google Ads.
- Working knowledge of YouTube Ads, TikTok Ads, and X Ads.
- Proven track record of improving ROAS, lowering acquisition costs, and scaling campaigns.
- Strong understanding of lead-generation and conversion-focused campaigns.
- Experience with Google Analytics 4 and Google Tag Manager.
- Strong analytical, reporting, and problem-solving skills.
- Advanced knowledge of Excel or Google Sheets.
- Ability to manage multiple campaigns, markets, and advertising platforms.
- Strong attention to detail and ability to work independently.
𝗣𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
- Experience in B2B & B2C lead generation.
- Experience in the EV, automotive, energy, technology, renewable energy, or infrastructure sector.
- Experience working with CRM platforms and sales teams.
- Knowledge of marketing automation and lead-nurturing workflows.
- Experience managing campaigns across multiple countries or regions.
- Familiarity with Looker Studio and dashboard creation.
Join CITA EV and help us build high-performing digital campaigns that support our global growth.
Click on Apply to know more.