Performance Marketing Specialist
Aza Fashions
- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- Bing
- campaign performance
- communication skills
- forecasting
- Google Ads
- Google Analytics
- landing page optimization
- LTV
- marketing campaigns
- merchandising
About the role
Aza Fashions
Website:
azafashions.com
Job details:
Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta, Bing, YouTube, and other digital channels.
- Manage audience targeting, bidding strategies, ad creatives, and A/B testing to improve KPIs and ROAS.
- Monitor campaign performance, analyze trends, and drive data-backed optimizations.
- Handle app install and engagement campaigns with focus on CPI, in-app events, and LTV.
- Manage advertising budgets efficiently and provide regular forecasting and performance reports.
- Utilize Google Analytics and other tools to track website and campaign performance, generating actionable insights.
- Collaborate with design, content, merchandising, and tech teams for campaign alignment and landing page optimization.
- Stay updated on industry trends, competitor activities, and emerging marketing technologies.
Qualifications
- 1-3 years' of marketing experience
- BS/BA in Marketing or a related field of study
- Excellent writing and communication skills
Click on Apply to know more.
This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.