Website:
antiquecut.com
Job details:
Performance Marketing Manager
Location: Adajan, Surat (On-site) Experience: 3+ years Compensation: Up to ₹30 LPA, based on experience Apply: team@antiquecut.com
About Antique Cut
Antique Cut is a fast-growing direct-to-consumer lab-grown diamond jewelry brand. We design and manufacture in Surat and sell primarily to customers in the United States, with growing markets in Canada, the UK, Europe, and Australia. Our store runs on Shopify Plus, and paid advertising is the engine behind our growth. This role sits at the center of it.
About the Role
We are looking for an experienced Performance Marketing Manager to own our entire paid growth engine. You will lead paid advertising across Google, Meta, TikTok, Microsoft Ads, Pinterest, and other digital platforms, managing and scaling monthly advertising budgets of $100,000+, primarily targeting the US and global markets.
This is a high-ownership role. You will work directly with the founder, control serious budgets, and see the impact of your decisions on revenue every single day.
Key Responsibilities
- Plan, launch, optimize, and scale paid campaigns across Google, Meta, TikTok, Microsoft Ads, and Pinterest.
- Own budget allocation across platforms and funnel stages to maximize ROAS, reduce CAC, and drive profitable revenue growth.
- Build and maintain accurate conversion tracking across the full stack: GA4, Google Tag Manager, Meta Pixel, Conversion API, and event tracking.
- Manage and troubleshoot product feeds (Google Merchant Center, Meta Catalog) to keep Shopping and catalog campaigns healthy.
- Run structured creative testing: brief the creative team, test hooks and formats, and scale the winners.
- Analyze campaign performance and implement data-driven optimization strategies.
- Diagnose and resolve tracking bugs, analytics discrepancies, product feed errors, and ad account glitches, coordinating with Google, Meta, and other platform support teams when needed.
- Collaborate with creative, web, and e-commerce teams to improve landing pages, customer acquisition, and conversion rates.
- Report weekly on spend, performance, and growth opportunities.
- Stay ahead of platform changes, privacy updates, and industry best practices.
Requirements
- 3+ years of hands-on performance marketing experience, ideally with e-commerce or DTC brands.
- Proven experience managing monthly ad budgets of USD 100K
- Deep expertise in Google Ads (Search, Shopping, Performance Max) and Meta Ads.
- Strong command of GA4, Google Tag Manager, Meta Pixel, Conversion API, and event tracking.
- Hands-on experience with Shopify.
- Ability to independently troubleshoot technical issues: tracking bugs, analytics discrepancies, feed errors, and account glitches.
- Strong analytical, problem-solving, and communication skills.
Bonus Points
- Experience in jewelry, luxury, or fashion e-commerce.
- Experience advertising to US and international audiences from India.
- TikTok, Pinterest, or Microsoft Ads experience at meaningful scale.
- Familiarity with landing page CRO and A/B testing.
What We Offer
- Competitive compensation up to ₹30 LPA.
- Full ownership of a serious ad budget, with the freedom to test, fail fast, and scale what works.
- Direct access to the founder and fast decision-making. No layers, no bureaucracy.
- A front-row seat in scaling an Indian brand competing globally in the US market.
- On-site role in Adajan, Surat, with hybrid flexibility possible after the initial 6 to 12 months.
How to Apply
- Send your resume to team@antiquecut.com with the subject line "Performance Marketing Manager". Bonus points if you include two or three lines about the largest ad account you have managed and the results you drove.
Click on Apply to know more.