Website:
adsnbrands.in
Job details:
Location: Dehradun (Work From Office)
Company: Ads&Brands
Experience: 3–6+ Years
Joining : Within 1 Month.
About the Role:
We are looking for a results-driven Performance Marketing Specialist who has hands-on experience managing high-budget digital advertising campaigns across Meta, Google, and LinkedIn. The ideal candidate should be data-driven, analytical, and capable of managing multiple client accounts while consistently delivering measurable business growth.
If you are passionate about scaling brands through paid marketing, optimizing campaigns based on performance metrics, and making data-backed decisions, we'd love to hear from you.
Key Responsiblities :
- Plan, execute, monitor, and optimize paid advertising campaigns on Meta Ads, Google Ads, and LinkedIn Ads.
- Manage multiple client accounts simultaneously while ensuring campaign objectives and KPIs are achieved.
- Track and optimize key growth metrics including CPL, CPA, ROAS, CTR, Conversion Rate, and Lead Quality.
- Implement and manage Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), Conversion API (CAPI), Google Conversion Tracking, UTM tracking, and LinkedIn Insight Tag.
- Ensure accurate lead tracking, attribution, and campaign measurement across all platforms.
- Allocate and monitor monthly advertising budgets efficiently to maximize ROI.
- Prepare and present weekly performance reports and monthly budget utilization reports with actionable insights.
- Conduct A/B testing for creatives, audiences, landing pages, and ad copies to continuously improve campaign performance.
- Collaborate with the creative, content, and web development teams for campaign execution.
- Identify growth opportunities and proactively recommend strategies to improve client performance.
- Stay updated with the latest trends, platform updates, and best practices in digital advertising.
Required Skills & Qualifications :
- 3–6+ years of hands-on experience in Performance Marketing.
- Proven expertise in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Strong understanding of audience targeting, remarketing, lookalike audiences, and funnel optimization.
- Hands-on experience with GA4, GTM, Meta Pixel, Conversion API, LinkedIn Insight Tag, and conversion tracking.
- Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
- Excellent knowledge of lead generation campaigns, e-commerce campaigns, and B2B performance marketing.
- Experience in budget planning, bid strategy optimization, and campaign scaling.
- Ability to manage multiple projects and meet deadlines.
- Strong communication and client reporting skills.
Preferred Experience
- Successfully managed 7-figure (₹10 Lakhs+) monthly advertising budgets across Meta, Google, and/or LinkedIn.
- Demonstrated track record of improving ROAS, reducing CPL/CPA, and delivering measurable business growth.
- Experience working with multiple clients across different industries.
- Familiarity with CRM integrations, marketing automation tools, and lead nurturing workflows is a plus.
What we're looking for:
- Highly analytical and performance-oriented mindset.
- Strong ownership and accountability.
- Ability to make data-driven decisions.
- Excellent problem-solving skills.
- Passion for continuous learning and experimentation.
Why Join Us?
- Opportunity to work with diverse brands across multiple industries.
- High-growth environment with ownership of impactful campaigns.
- Performance-driven culture with opportunities for career advancement.
- Collaborative and innovative team environment.
If you have a proven track record of scaling brands through paid advertising and are passionate about performance marketing, we'd love to hear from you.
Click on Apply to know more.