Website:
thinkwhyglobal.com
Job details:
Company Description
ThinkWhy specializes in blending positioning strategy, storytelling, and paid media with multi-channel execution and brand-led conversion rate optimization (CRO) to empower challenger brands. Our team of digital-first professionals is dedicated to scaling the profits and impact of eCommerce businesses while ensuring alignment with their brand's core purpose. We focus on crafting transformative digital experiences that enhance brands and improve people’s lives. At ThinkWhy, our goal is to create meaningful differentiation that drives growth and success—Be meaningfully different.®
Role Description
This is a full-time, on-site role for a Performance Marketing Specialist based in Ahmedabad. The specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including paid search, social media, and display advertising. Daily tasks include analyzing campaign performance data, conducting A/B tests, managing budgets, and generating detailed performance reports. Collaboration with creative and strategy teams to maximize ROI and achieve business goals will also be a key aspect of this role.
Qualifications
- Expertise in Paid Media strategies, including PPC campaigns, social media advertising, and display ads
- Strong skills in Data Analysis, Campaign Reporting, and Conversion Rate Optimization (CRO)
- Knowledge of Budget Management, ROI tracking, and A/B Testing
- Experience in Audience Segmentation, Marketing Strategy, and Performance Tracking
- Proficiency in tools like Google Ads, Facebook Ads Manager, and analytics platforms
- Excellent organizational and project management skills
- Ability to thrive in a collaborative, on-site team environment
- Bachelor’s degree in Marketing, Advertising, Business, or a related field
- Prior experience in eCommerce or working with challenger brands is a plus
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