wildship enterprises
Website:
wildship.org
Job details:
Job Title: Performance Marketing Specialist – Meta & Google Ads
Company: Wildship Enterprises (Parent Company of Svastika)
Location: Mumbai-Vikhroli
Department: MarketingEmployment Type: Full-time
About Us
Wildship Enterprises—parent company of Svastika, a brand that beautifully blends aesthetics with cultural and spiritual identity—is seeking a passionate and data-driven Performance Marketing Specialist – Meta & Google Ads. We are looking for someone who thrives on creativity, analytics, and measurable growth.
Role Overview
The Performance Marketing Specialist will plan, execute, and optimize paid campaigns across Google Ads and Meta Ads, with major expertise required on Google Ads (60% focus). The ideal candidate should be capable of driving high-quality traffic, boosting conversions, and maximizing ROI through strategic digital advertising.
Key Responsibilities
Campaign Strategy
Build and optimize campaigns across Google Ads (Search, Display, Shopping & YouTube) and Meta Ads to meet performance KPIs.
Performance Optimization
Track daily results, measure impact, and implement ongoing optimization to improve ROAS and revenue.
Creative Collaboration
Work with content and creative teams to develop high-performing ad copies, creatives, and landing page recommendations.
A/B Testing
Drive experimentation across audiences, bidding strategies, ad formats, CTAs, and keywords to enhance performance.
Budget & Bidding
Allocate advertising budgets across channels with strategic distribution, ensuring maximum ROI.
Audience Targeting
Utilize smart audience segmentation—custom/lookalike audiences, remarketing, and keyword targeting to reach high-intent users.
Market & Platform Trends
Stay updated with the latest trends, feature enhancements, and tools in Google and Meta advertising ecosystems.
Reporting & Insights
Present detailed weekly/monthly performance reports with actionable insights and growth recommendations.
Qualifications & Skills
60% expertise must be on Google Ads (Search, Display, Shopping, YouTube campaigns).
Proven experience managing Meta Ads campaigns with strong optimization knowledge.
Strong command over performance KPIs: CTR, CPC, CPA, ROAS, LTV, Funnel Metrics & Attribution.
Hands-on experience with Google Analytics, Tag Manager, Pixel setup, UTM tracking & conversion measurement.
Creative strategic thinker with the ability to collaborate on engaging ad concepts.
Strong analytical and reporting skills with proficiency in Excel/Google Sheets.
Ability to manage multiple campaigns efficiently in a fast-paced environment.
Why Join Wildship Enterprises?
At Wildship Enterprises, you join a workplace where creativity meets performance marketing. As the parent company of Svastika—a brand that celebrates culture and design—we offer a collaborative environment full of innovation and growth.
By Joining Us, You Will
Lead performance-driven campaigns that shape the brand’s digital success
Work alongside an enthusiastic and forward-thinking team
Discover exceptional learning and career development opportunities
Skills: campaign strategies,google ads,analytics,a/b testing,budget management,performance marketing,metaads
Click on Apply to know more.