Website:
nexacircuit.in
Job details:
Location: Surat (On-site, Full-Time)
Role OverviewWe are looking for a results-oriented Performance Marketing & PR Executive who can plan, execute, and optimize digital campaigns to drive high-intent audience engagement and ticket conversions for events. This role requires a strong understanding of paid media, audience targeting, funnel optimization, and community engagement.
Key Responsibilities- Plan and execute performance marketing campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and other relevant channels
- Develop and optimize conversion-focused ad funnels (awareness → consideration → conversion)
- Define and refine target audience segments, lookalike audiences, and retargeting strategies
- Monitor and improve key KPIs such as CTR, CPC, CPA, ROAS, and conversion rate
- Create and manage ad creatives, copies, and landing page coordination for maximum engagement
- Execute A/B testing across creatives, audiences, and campaign structures
- Drive ticket sales and lead generation through data-backed decision making
- Manage and engage audiences via WhatsApp marketing, including broadcast lists, automation flows, and conversion tracking
- Collaborate with design and content teams for high-performing creatives
- Track campaign performance using tools like Meta Ads Manager, Google Analytics, and Pixel integrations
- Handle basic PR outreach and influencer collaborations to boost visibility and credibility
Required Skills & Experience- Proven experience in performance marketing / digital advertising (events or consumer-focused campaigns preferred)
- Strong expertise in Meta Ads (Facebook & Instagram Ads Manager)
- Good understanding of paid acquisition funnels and conversion optimization
- Experience with retargeting, pixel setup, and tracking tools
- Hands-on experience with WhatsApp marketing tools (API, automation tools, CRM integrations)
- Analytical mindset with the ability to interpret campaign data and optimize accordingly
- Knowledge of audience psychology, hooks, and ad creatives that convert
- Familiarity with Google Ads is a plus
- Strong communication and execution skills
What We’re Looking For- Someone who thinks beyond running ads — focus on outcomes, not just activity
- Ability to bring targeted, relevant audience traffic that converts
- A proactive executor who can take ownership of campaigns end-to-end
- Strong understanding of local audience behavior and trends
Why Join Us- Opportunity to work on high-energy, fast-growing event campaigns
- Full ownership of marketing execution and measurable impact
- Creative and performance-driven work environment
How to ApplyInterested candidates can apply by sending their updated resume along with past campaign performance details or portfolio to:
📧 contact@nexacircuit.in
Subject Line: Application for Performance Marketing & PR Executive – Surat
Candidates who can showcase real campaign results (ROAS, conversions, case studies, or dashboards) will be preferred.
Click on Apply to know more.