Performance Marketing- Meta Ads
DegreeFYD
- Location
- Gurugram, Haryana, India
- Job type
- Full-time
Required skills
- campaign performance
- lead generation
About the role
Website:
degreefyd.com
Job details:
🔧 Key Responsibilities
- Plan, launch, and optimize Meta lead generation campaigns for online degree programs.
- Drive high-quality leads within CPL goals across multiple student personas.
- Develop creatives (in collaboration with design) for carousel, video, and static ads.
- Regularly analyze campaign performance, run A/B tests, and fine-tune targeting.
- Work closely with the counseling and admissions team to qualify and refine lead quality.
- Stay ahead of algorithm changes, trends, and best practices in Meta advertising.
✅ Must-Have Skills
- 2–4 years of hands-on Meta Ads experience (lead gen specifically).
- Deep understanding of Meta Business Manager, pixel, custom audiences, and lead forms.
- Ability to segment audiences based on behavior, interest, and funnel stage.
- Strong grasp of performance metrics like CPL, CTR, CVR, ROAS, etc.
- Familiarity with higher education, ed-tech, or similar B2C campaigns is a bonus.
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