Website:
magma-holding.com
Job details:
We're hiring a B2B Demand Generation Manager to own paid media end-to-end. This is a hands-on B2B performance marketing role for someone who thinks in pipeline, MQLs, SQLs, and sales-accepted opportunities — not form fills.
You'll own Google Ads and LinkedIn Ads, run ABM campaigns against target account lists, and partner with Sales and RevOps to tie every paid dollar to pipeline and closed-won revenue.
What You'll Do
- Own B2B paid media strategy and execution across Google Ads and LinkedIn Ads.
- Build, launch, and optimize paid search, paid social, and ABM campaigns hands-on.
- Run ABM campaigns using LinkedIn Matched Audiences, Contact and Company Targeting.
- Optimize for SQLs, opportunities, and closed-won revenue — not CPL or form fills.
- Partner with Sales and SDRs on lead quality; work in Salesforce and a MAP (HubSpot, Marketo, or Pardot).
- Report weekly on spend, pipeline sourced, and cost per opportunity.
What We're Looking For
- 3–5+ years of hands-on B2B demand generation / B2B performance marketing experience, ideally in B2B SaaS.
- Deep expertise with Google Ads and LinkedIn Ads at real budgets.
- Fluent in MQL, SQL, pipeline, opportunity, and closed-won — not just leads and CTR.
- Hands-on with Salesforce and HubSpot, Marketo, or Pardot.
- A doer: you build, launch, and optimize campaigns yourself.
Not a Fit If
- Your background is primarily B2C, D2C, or e-commerce.
- You've only run Meta Ads and haven't worked in LinkedIn Ads at scale.
- You measure success by CPL and ROAS, not cost per opportunity and pipeline sourced.
- You need an agency to run campaigns for you.
Click on Apply to know more.