Website:
thetailorworks.com
Job details:
Role Overview
We are looking for someone who understands luxury positioning, premium customer psychology, and performance-driven growth across both Indian and international markets. The ideal candidate should have hands-on experience managing high-budget campaigns for designer labels, bespoke fashion brands, couture houses, premium apparel, or luxury lifestyle businesses.
This role requires a strong balance of analytics, creative direction, campaign execution, and lead generation.
Key Responsibilities
Plan, execute, and optimise paid campaigns across:
* Google Ads
* Meta Ads (Facebook & Instagram)
* LinkedIn Ads
* YouTube Ads
Generate qualified leads for:
* Bespoke tailoring
* Luxury designer wear
* Bridal & occasion wear
* Premium custom clothing
* International clientele
Work closely with:
* Creative team
* Content team
* Designers
* Video editors
* Social media team
Guide creatives for:
* Ad concepts
* Luxury communication
* High-converting ad copies
* Reels & campaign direction
* Landing page requirements
* Build and optimise
* Lead funnels
* Remarketing campaigns
* WhatsApp conversion campaigns
* International targeting campaigns
* High-ticket conversion journeys
Monitor and improve:
* ROAS
* CPL
* CAC
* Conversion rate
* Lead quality
Handle audience segmentation for:
* HNI clients
* Wedding clientele
* Luxury consumers
* Fashion-conscious premium buyers
* International audiences
Coordinate with developers and analytics teams for:
* Pixel setup
* Conversion tracking
* GA4 implementation
* Event tracking
* CRM integrations
Required Skills & Expertise
* Minimum 4–6 years of experience in Performance Marketing
Strong experience with:
* Google Ads
* Meta Ads Manager
* LinkedIn Campaign Manager
* GA4
* Google Tag Manager
* Search Console
* Looker Studio
* Conversion tracking setup
* Funnel optimization
Must have worked with:
* Fashion designers
* Luxury brands
* Designer clothing brands
* Premium fashion labels
* Couture or bespoke businesses
Strong understanding of:
* Luxury branding
* Fashion aesthetics
* Consumer psychology
* Creative-led performance campaigns
* Experience in Indian and international markets is mandatory
Ability to analyse:
* User behaviour
* Ad performance
* Heatmaps
* Funnels
* Attribution models
Excellent communication and coordination skills
Preferred Background : Candidates who have worked with:
* Luxury fashion houses
* Couture brands
* Premium apparel brands
* Bespoke tailoring brands
* Bridal designers
* Fashion startups
* Luxury lifestyle brands will be preferred.
What We’re Looking For
* Someone who understands both branding and performance
* Someone who can scale a luxury business without making it look mass-market
* A marketer who understands premium lead quality over cheap lead quantity
* A person who can collaborate creatively and analytically
* Someone proactive, detail-oriented, and growth-focused
Location
Delhi NCR preferred
Full-time | On-site preferred
Click on Apply to know more.